Pubblicato nella sezione GDS Report il
After the “revolution” of 2023 with the decrease of the GDS network dedicated to Home Improvement, with a decrease of as many as 31 stores, this first half of 2024 again registers a positive sign.
OBI opens in La Spezia and voices new course
Pubblicato nella sezione Retail il
The sign’s 57th store opens today, March 1. More than 6,000 sq. m. of exhibition space and a large portion dedicated to the garden and outdoor division. Statements from the president, Paolo Alemagna.
Pubblicato nella sezione GDS Report il
The year 2023 is confirmed as the year of Gds Brico&Garden’s network downsizing, with the change from just under 800 stores – 797 to be exact – to 766 as of December 31, 2023.
Evoluzione Brico, a new store in Mazara del Vallo
Pubblicato nella sezione Retail il
The consortium, with associate La Fenice s.r.l., opened a new store in Mazara del Vallo, in the province of Trapani, on Dec. 22 under the Bricolarge sign.
MADE Group, 2023 results and best wishes
Pubblicato nella sezione Retail il
There was some apprehension about the 2023 results from those in the construction industry, especially when compared to those in the 2021/2022 biennium. For Made Group, on the other hand, business results went well beyond expectations.
Court of Milan: Leroy Merlin wins against Cernigliaro
Pubblicato nella sezione Retail il
The Court of Milan, Labor Section granted the request by the Leroy Merlin sign against former Supply Chain Leader, Alessandro Cernigliaro.
Live Shopping, the node of payments
Pubblicato nella sezione Trends il
Relative to what is happening in China, where digitization of payments is highest, here in Italy resistance is still present, and this is compounded by a technological limitation.
Live shopping as a reputational tool
Pubblicato nella sezione Trends il
For live must become a repeated constant over time for it to be effective. Only in this way do you create community, build customer loyalty and succeed in maximizing the attention of your “followers” who, as you go along, increase trust.
Live shopping, which and how many products?
Pubblicato nella sezione Trends il
In the construction of a Live shopping can not miss the design of the range of products that you are going to present and sell. How to choose, how many and in what way?
The role of influencers in live shopping
Pubblicato nella sezione Trends il
A non-secondary aspect that distinguishes the organization of a Live Shopping is whether or not to engage an influencer who has the advantage of his or her own fan base.
Live shopping, sales or communication tool?
Pubblicato nella sezione Trends il
A panel discussion dedicated to the experience between Leifheit Italia and A. Capaldo Spa. Organized by Bronet Service and moderated by diyandgarden.com editor Giulia Arrigoni.
Live Shopping, new sales channel or support for eCommerce and physical store?
Pubblicato nella sezione Trends il
The thinking is open: are we looking at a true retail channel that is positioned between eCommerce and the physical store, or is it a mode that is yes new but more importantly a communication mode to support it?
Bricocenter, an all-new store in Forli. The visit
Pubblicato nella sezione Retail il
This is not just a re-building but the move from the historic store located on Viale Vittorio Veneto Street to the brand new “Formì” shopping center in Pieve dell’Acquedotto.
Live shopping as a marketing tool
Pubblicato nella sezione Trends il
For Paolo Arcuri, sales manager of Leifheit Italia, it is incorrect to evaluate live shopping solely as a sales tool, as it proves to be very effective as a communication vehicle
Leroy Merlin Opens New Showroom in Florence
Pubblicato nella sezione Retail il
A few steps away from the Lungarno, at 34 Via De Sanctis, a new proximity store format opened, dedicated to specific projects and product categories: Bathroom Renovation, Flooring and Tiling, Doors and Windows.
Tecnomat to open in Foggia
Pubblicato nella sezione Retail il
It is dated Nov. 24, the publication on the City Council’s website of the Application for Verification of Submissibility to V.I.A. submitted by Finsud Ltd., the real estate company that is supposed to build the new facility.
Micaela Cappello, new entry in Brico io.
Pubblicato nella sezione Retail il
He joined the sign just under two months ago. She is Brico io’s new Purchasing and Marketing manager, whom we met at the House in the Fall event.
Brico and Garden ranked 3rd in sales
Pubblicato nella sezione Retail il
Amazon Prime Day 2023 in July was the largest ever event for independent sellers, with sales growth outpacing Amazon’s direct business.
1 billion investment for Bricocenter, Leroy Merlin and Tecnomat
Pubblicato nella sezione Retail il
A figure that encompasses the period 2023-2030 and will enable the Group’s brands to considerably increase the number of stores and reach 10 billion in sales.
Restyling for OBI in Navacchio (Pisa). The photos
Pubblicato nella sezione Retail il
Great restyling for the OBI store in Navacchio (Pi), Italy.
Pubblicato nella sezione GDS Report il
The all-round monitoring sums up our latest analysis, which traces the events of a year, 2018, but also the state of a retail channel that, over the past two years, has changed its look.
Mercatone Uno – Shernon aims at recapitalisation
Pubblicato nella sezione Retail il
According to a statement released by the UILTuCS union, a meeting was held with Shernon Holding to take stock of the situation and check the progress of the plan following the purchase of Mercatone Uno.
Lavor, simply stronger
Pubblicato nella sezione Communication il
This is the pay off accompanying the announcement of the rebranding operation launched by the Mantua-based company, which last year began to shake up the market with prestigious sponsorships.
Fitt – the e-shop by YOYO is here
Pubblicato nella sezione Production il
In 2019 – the year of its 50th anniversary – FITT inaugurated the e-shop directed by YOYO, developed in collaboration with Alkemy*.
Together with Atrium, Casaoikos is a multisector home centre
Pubblicato nella sezione Retail il
Visiting the showroom in None, in the province of Turin, we learned that the story culminating in Casaoikos as we know it today dates back to 1946, when Natale Berardo opened, in Cuneo, a company producing tiles made from marble chippings and marble dust.
CFadda opens in Iglesias
Pubblicato nella sezione Retail il
Last December the ninth CFadda store, part of the Bricolife Consortium, opened. The new shop is in Iglesias in the province of South Sardinia.
Bricocasa opens new store in Monopoli (Bari)
Pubblicato nella sezione Retail il
The third Bricocasa store opened near Bari: the store interiors feature both innovative and traditional elements compared to the other Bricocasa stores.
BricoBravo speaks German, too
Pubblicato nella sezione Retail il
BricoBravo continues its expansion and moves into the German market: after the French site BricoBravo has expanded its business to Germany and Austria.
Brico io, a new organization with 3 directions
Pubblicato nella sezione Retail il
At Brico io, as of 13 February, a new management organization has been established.
Brico io opens in Milan
Pubblicato nella sezione Retail il
The first new Brico io outlet to open in Milan in 2019 is due to have its official inauguration on 16 January. The new outlet, located at the corner between via Benadir and via Palmanova, covers a surface area of 1,700 square metres.
GS1 Non-Food Survey shows DIY sector growth
Pubblicato nella sezione Trends il
The DIY market grew slightly in 2017, closing the year with a turnover slightly higher (+0.7%) than that recorded in 2016. If the analysis is extended to the past five years (2013-2017), the turnover is definitely up (+1.8%), topping the 12 billion euro.
Myplant & Garden 2019, the green expo
Pubblicato nella sezione Trends il
45,000 square metres will accommodate over 700 brands and dozens of meetings. Visitors will be able to plan their own visit, taking in the seven special areas.
Einhell Power X-Change, new system with 18V battery
Pubblicato nella sezione Products il
Einhell introduces Power X-Change, the new system of 18 V batteries with 6 different charge capacities that can power more than 70 different tools.
Spending is up, but we have changed. Super informed and no longer loyal
Pubblicato nella sezione Customers il
The main results of the research conducted by Censis “Lo sviluppo italiano e il ruolo sociale della Distribuzione moderna organizzata” on the Italian development and the social role of modern retailers.
Everyone at Eima 2018. More than 300,000 visitors
Pubblicato nella sezione
Production il
Extraordinary results. This is the feedback from the organisers of the 43th Eima show which, in addition to exceeding the threshold of 300,000 visitors. With Italy’s Minister of agriculture, food and forestry, Gian Marco Centinaio
FITT, a new concept for stores
Pubblicato nella sezione
Production il
Presented at the most recent Spoga+Gafa, the store experience concept by FITT is strongly linked to the change in pace that the group announced a few years ago, where the cardinal principle is studying end user behaviour.
Mondobrico opening in Alessandria
Inaugurated on 12 September, the seventh Mondobrico store is situated in a completely new setting; equally new is also the Retail Park Alessandria, located on the busy via Marengo.
Bravissimi by BricoBravo
Pubblicato nella sezione Communication il
BricoBravo renovates the special offer plan reserved for its customers and launches Bravissimi, a selection of products that meets the purchaser’s needs.
With Brico io at the Italian Grand Prix
Pubblicato nella sezione Communication il
Two hundred lucky customers had the possibility to get access to the Monza Circuit, in order to attend the Formula 1 Grand Prix which took place last September.
Leroy Merlin and the new “do-it-with-us” garden in Rome’s Tiburtina neighbourhood
Pubblicato nella sezione Communication il
Through an initiative between Leroy Merlin and Tecnopolo S.p.A., the Leroy Merlin “do-it-with-us” garden concept, already applied in Turin, has now been taken to Rome’s Tiburtina neighbourhood.
San Marco and the ideal store, with augmented reality and talking shelves
Pubblicato nella sezione Production il
Customised walls and the choice of colour tones for your entire home comes from the screen of your smartphone. All it takes is a simple click to renovate your rooms and find the ideal combinations: all this thanks to the augmented reality.
CONAI honors home improvement companies
Pubblicato nella sezione Production il
The 10th edition of CONAI’s Call for Ecodesign awarded 219 packages out of a total of 373 submitted by 107 companies. Also some Home Improvement companies.
Sources, Osama: “future range expansion for home improvement”
Pubblicato nella sezione Production il
Several important steps have marked the growth of a company that began as a distributor of writing supplies and is now structured in three different divisions: Writing, Living and Promoting.
Romei, Zippo: “‘Glasses? An ‘opportunity for the physical store”
Pubblicato nella sezione Production il
“The positive trend of last year continues and we continue to grow in double digits,” Romei, Sole Director of Zippo Italia, said, “in June growth at 18 percent.
TEN-DIYandGarden is now doubling up and going international
Pubblicato nella sezione Editorials il
Now three years old, TEN-DIYandGarden, the web magazine devoted to the Italian DIY, gardening and home improvement market, is now doubling up and going international. The web magazine about Italy’s DIY and gardening markets
Dr Brico, a new DIY centre (with Evoluzione Brico)
Pubblicato nella sezione Retail il
The opening of a new DIY centre named Dr Brico is scheduled for the 19th December of this year.
Pietro Migliori leaves Bricocenter
Pubblicato nella sezione Retail il
Hot off the press is the news published by Distribuzione Moderna, concerning the appointment of Pietro Migliori as the new General Manager of Risparmio Casa.
DIY superstores: the Competitive Data analysis of financial statements
Pubblicato nella sezione Retail il
Competitive Data has carried out, as it does every year, an analysis of the financial statements of the top 172 DIY retailers.
Raffaele SpA. A host of new developments in 2019, starting with Pronto Hobby
Pubblicato nella sezione Retail il
This year is set to bring some major changes for the Raffaele SpA group, starting with its DIY division.
Bricoman Italia sentence – a major milestone for DIY superstores
Pubblicato nella sezione Retail il
The retailer won an important appeal to the Italian Council of State on authorization to install racks in the forecourts outside its stores.
Serre Verdemax: custom protection for gardens
Pubblicato nella sezione Products il
Whatever space is available there are many custom solutions for taking care of the garden. The array of Verdemax greenhouses is vast enough to provide an optimal solution for any plant or vegetable garden.
And Bricofer buys Bricorama – in Spain
Pubblicato nella sezione Retail il
The news published in Ferreteria y Actualidad about the sale of Bricorama stores in Spain (we had already talked about this) to the Bricofer group.
Bricoman to open in Venegono (Varese)
Pubblicato nella sezione Retail il
Having passed up the opportunity to open in Ponte Vedano, the retail chain belonging to Adeo secured, on December 10th last year, the possibility of setting up a new outlet in Venegono Inferiore, near Varese, Italy.
Brico io, the home center in the city
“The ideal store with the right division between technical and decorative area” this is the incipit of Paolo Roghi, responsible for the merchandising of Bricoio, during the visit of TEN in Palmanova street, in Milan.
Deloitte, 11 DIY retailers in the Top 250
Pubblicato nella sezione Trends il
Global Powers of Retailing, produced by Deloitte, is an annual publication that identifies the world’s 250 largest retailers on the basis of publicly available data. The latest edition, the 22nd, refers to the fiscal year 2017, and the analysis of the various retailers’ performances takes into account all the areas in which they operate. The […]
BricoBravo to protect purchases with Bravo Safe
Pubblicato nella sezione Retail il
A new service for BricoBravo customers. The new service is Bravo Safe, providing insurance to protect purchases against accidental damage, in addition to extending product warranties. Developed in collaboration with Allianz, the service, available in the section “Insurance” on the website, is simple and risk-free for users who can take out a customized policy within six months of […]
FITT, research financing from the Ministry of Economic Development
Pubblicato nella sezione Production il
With the project “New generation ‘100% Made in Italy’ of functional products for the transportation of fluids in EU and non-EU Garden, Building and Industrial sectors”, FITT has received 10 million euros funding from the Italian Ministry of Economic Development. The financing is part of the tender Major Projects – Revolving Fund to Support Companies and research […]
2019, STIHL breaks into the gardening sector
Pubblicato nella sezione Production il
The STIHL Group, from January 2019, is offering the market a complete range of gardening products, exclusively under the STIHL brand. The new STIHL gardening products are already on sale, and they range from shredders to motor-hoes, lawn aerators and garden tractors.
Ottimax: closing in Afragola, but opening in Catania in June
Pubblicato nella sezione Retail il
The date has now been confirmed. The store will close its doors for the last time on 28 February 2019; this is yet another closure for a site that, over the years, has also seen other operators come and go: first Castorama and then Leroy Merlin.
Coop 2018 report. Italians have their homes on their minds (furnishing, DIY and gardens)
Pubblicato nella sezione Trends il
Coop 2018 report, forecasts from Nomisma suggest that real estate sales in Italy should total nearly 566,000 this year (a 4.3% increase on 2017), and rise to around 595,000 in 2019.
SQUALO 140 high pressure washer from Lavor
Pubblicato nella sezione Products il
The cooperation with Vincenzo Nibali, the 2018 testimonial of LAVOR and of the “Un Giorno da Campione” contest, culminated in an absolutely unique and innovative product.
Claber Rotoroll Evolution, the automatic hose reel
Pubblicato nella sezione Products il
The Rotoroll automatic hose reel stays attached to the wall and when it is being used it unwinds and winds back up automatically as needed.
Animali che Passione, the new brand for Gruppo Selex
Pubblicato nella sezione Retail il
A new brand for the third largest Italian group in the modern retail industry joining the pet store world. “Animali che Passione” is the result of market studies and analyses of some Selex partners.
BTicino top among the best companies to work for in Italy in 2018
Pubblicato nella sezione Production il
For the second time. Again this year, BTicino – the leading brand of the Legrand group in Italy and specialist in electrical and digital building infrastructure – was the best company to work for in Italy.
Leroy Merlin showroom in Abruzzo
Pubblicato nella sezione Retail il
After the first tests in Corsico (near Milan) and Lissone, the brand expands from Lombardy to Abruzzo, with the new opening scheduled for December 8 in Chieti.
