This is the pay off accompanying the announcement made in recent days of the rebranding operation launched by the Mantua-based company, which last year began to shake up the market with prestigious sponsorships. As the choice of dynamic sports, like motorcycle racing, cycling and basketball have done a good job representing the Lavor spirit, the style of the new brand is heading in the same direction.
“A change in company logo has always been a complex and delicate operation,” Dante Rossetti, marketing manager for Lavorwash said. “However, our wish is to establish a consolidated brand, updating spirit and content. Content that must be highly innovative and simple in its interpretation.”
Green is the dominant colour, within it the yellow element – a streak of lightning – representing the strong presence of the company on the market, but also the clarity of its message that drives its products. A clean and essential font, with net, square lines very easy to read.
Readability that we’ll see next weekend at the first MotoGP 2019 World Championships, in Quatar, where the Lavor logo will appear on the bike of Cal Crutcholw, rider for the LCR Honda Racing team.
“We are pleased with the result and now we are working to develop the logo in all forms, starting with printing and packaging. After all, ” Rossetti continues, “the last rebranding we did was in the early 2000s, it was time to revisit it, with a new, more current vision in line with the times.”
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