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After the first tests in Corsico (near Milan) and Lissone, the brand expands from Lombardy to Abruzzo, with the new opening scheduled for December 8 in Chieti.
Once again, 1800 square metres are dedicated to turnkey projects, with an offer focusing mainly on floor and wall coverings, bathroom furnishings, doors and windows, and kitchens.
This showroom represents a complementary area undoubtedly responding to the criteria set by Giannalberto Cancemi during the latest Made4Diy Forum, held on November 9, while defining the customers’ needs.
More specifically, the show room would meet the needs of those customers “…who want to live in a beautiful house and for whom project design plays a fundamental role. Here – said Cancemi – Leroy Merlin can make the difference with its planning and installation services and with a wide, innovative offer, including not only Leroy Merlin’s private labels, but also strong brands, particularly in demand in this area: a factor which is pushing Leroy Merlin to open up to partnerships with those who we call market leaders.”