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icona produzione Fitt – the e-shop by YOYO is here


In 2019 – the year of its 50th anniversary – FITT inaugurated the e-shop directed by YOYO, developed in collaboration with Alkemy*. The e-commerce site is strongly linked to the change in pace the group began in 2016, and it places its central focus on the final client as one of its core principles.

Alessandro Mezzalira, CEO for FITT, commented: “On line purchases are a very important aspect for digital transformation that is changing the approach to selling and interacting with enthusiasts and with the retail world. We want to manage this change rather than be subject to it: a reason why we are adding traditional sales channels also to our e-commerce, giving life to a multichannel strategy that does not create conflict by synergy.”

“We are very proud that our e-shop, which features YOYO exclusively, was the absolute first in our sector,” Francesco Raganelli, Brand and Communication director for FITT, added.

To keep pace with the revolution, FITT has found in Alkemy a strategic partner with whom it can develop in-depth studies and benchmarks to build interaction within e-commerce, starting from the needs and behaviours of final users.

Alkemy is a company specializing in innovation in business models for large and medium size enterprises and was quoted on 5 December 2017 on the AIM market of the Italian Stock Exchange (ticker: ALK).

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