Ideas and trends in DIY and Garden. Research, studies, trends
From 2024, the Euro Plant Tray will be available for supply to garden centers and DIY stores. Interview with Dirk Bansemer, managing director of EPT GmbH, to find out about this new project that thinks big.
Relative to what is happening in China, where digitization of payments is highest, here in Italy resistance is still present, and this is compounded by a technological limitation.
For live must become a repeated constant over time for it to be effective. Only in this way do you create community, build customer loyalty and succeed in maximizing the attention of your "followers" who, as you go along, increase trust.
In the construction of a Live shopping can not miss the design of the range of products that you are going to present and sell. How to choose, how many and in what way?
A panel discussion dedicated to the experience between Leifheit Italia and A. Capaldo Spa. Organized by Bronet Service and moderated by diyandgarden.com editor Giulia Arrigoni.
A non-secondary aspect that distinguishes the organization of a Live Shopping is whether or not to engage an influencer who has the advantage of his or her own fan base.
The thinking is open: are we looking at a true retail channel that is positioned between eCommerce and the physical store, or is it a mode that is yes new but more importantly a communication mode to support it?
For Paolo Arcuri, sales manager of Leifheit Italia, it is incorrect to evaluate live shopping solely as a sales tool, as it proves to be very effective as a communication vehicle
In the first nine months of the year, the Italian market posted an overall decline of 12 percent, and based on Comagarden's calculations, the year is expected to close around -7 percent.
According to Romina Tribi, Marketing Manager of TerComposti Spa, included in our "Women and Home Improvement" gallery, it is necessary to leverage managerial culture to bridge differences.
From Lombardy, from the last interview, to Veneto where we move to meet another female protagonist of the Home Improvement world: Silvia Spillere.
Global Powers of Retailing, produced by Deloitte, is an annual publication that identifies the world’s 250 largest retailers on the basis of publicly available data. The latest edition, the 22nd, refers to the fiscal year 2017, and the analysis of the various retailers’ performances takes into...
Coop 2018 report, forecasts from Nomisma suggest that real estate sales in Italy should total nearly 566,000 this year (a 4.3% increase on 2017), and rise to around 595,000 in 2019.
The DIY market grew slightly in 2017, closing the year with a turnover slightly higher (+0.7%) than that recorded in 2016. If the analysis is extended to the past five years (2013-2017), the turnover is definitely up (+1.8%), topping the 12 billion euro.
The Osservatorio Multicanalità survey, conducted by the School of Management at Milan’s Polytechnic University in cooperation with Nielsen, is back again this year.
45,000 square metres will accommodate over 700 brands and dozens of meetings. Visitors will be able to plan their own visit, taking in the seven special areas.