Trends

Trends

2023, declining market for garden machinery

Geopolitics, inflation and climate change are affecting market performance, with all major product types declining.

Trends

Euro Plant Tray for reusing plant trays

From 2024, the Euro Plant Tray will be available for supply to garden centers and DIY stores. Interview with Dirk Bansemer, managing director of EPT GmbH, to find out about this new project that thinks big.

Trends

Live Shopping, the node of payments

Relative to what is happening in China, where digitization of payments is highest, here in Italy resistance is still present, and this is compounded by a technological limitation.

Trends

Live shopping as a reputational tool

For live must become a repeated constant over time for it to be effective. Only in this way do you create community, build customer loyalty and succeed in maximizing the attention of your "followers" who, as you go along, increase trust.

Trends

Live shopping, which and how many products?

In the construction of a Live shopping can not miss the design of the range of products that you are going to present and sell. How to choose, how many and in what way?

Trends

The role of influencers in live shopping

A non-secondary aspect that distinguishes the organization of a Live Shopping is whether or not to engage an influencer who has the advantage of his or her own fan base.

Trends

Live shopping, sales or communication tool?

A panel discussion dedicated to the experience between Leifheit Italia and A. Capaldo Spa. Organized by Bronet Service and moderated by diyandgarden.com editor Giulia Arrigoni.

Trends

Live Shopping, new sales channel or support for eCommerce and physical store?

The thinking is open: are we looking at a true retail channel that is positioned between eCommerce and the physical store, or is it a mode that is yes new but more importantly a communication mode to support it?

Trends

Live shopping as a marketing tool

For Paolo Arcuri, sales manager of Leifheit Italia, it is incorrect to evaluate live shopping solely as a sales tool, as it proves to be very effective as a communication vehicle

Trends

Gardening, machinery declining in 2023

In the first nine months of the year, the Italian market posted an overall decline of 12 percent, and based on Comagarden's calculations, the year is expected to close around -7 percent.

Trends

Romina Tribi: “There are still gender disparities in Italy.”

According to Romina Tribi, Marketing Manager of TerComposti Spa, included in our "Women and Home Improvement" gallery, it is necessary to leverage managerial culture to bridge differences.

Trends

Silvia Spillere: “Variety, an asset for any organization.”

From Lombardy, from the last interview, to Veneto where we move to meet another female protagonist of the Home Improvement world: Silvia Spillere.

Trends

Deloitte, 11 DIY retailers in the Top 250

Global Powers of Retailing, produced by Deloitte, is an annual publication that identifies the world’s 250 largest retailers on the basis of publicly available data. The latest edition, the 22nd, refers to the fiscal year 2017, and the analysis of the various retailers’ performances takes into...

Trends

Coop 2018 report. Italians have their homes on their minds (furnishing, DIY and gardens)

Coop 2018 report, forecasts from Nomisma suggest that real estate sales in Italy should total nearly 566,000 this year (a 4.3% increase on 2017), and rise to around 595,000 in 2019.

Trends

GS1 Non-Food Survey shows DIY sector growth  

The DIY market grew slightly in 2017, closing the year with a turnover slightly higher (+0.7%) than that recorded in 2016. If the analysis is extended to the past five years (2013-2017), the turnover is definitely up (+1.8%), topping the 12 billion euro.

Trends

Multichannel shopping survey. 44% of Italians shop online

The Osservatorio Multicanalità survey, conducted by the School of Management at Milan’s Polytechnic University in cooperation with Nielsen, is back again this year.

Trends

Myplant & Garden 2019, the green expo

45,000 square metres will accommodate over 700 brands and dozens of meetings. Visitors will be able to plan their own visit, taking in the seven special areas.