The point about the market and the dynamics of the sector directly from the owner of Flover, the garden center sign with six outlets in Italy, and president of the Garden Team consortium. A dual and privileged point of view.
di Alice Nicole Ginosa
The Court of Milan, Labor Section granted the request by the Leroy Merlin sign against former Supply Chain Leader, Alessandro Cernigliaro.
di Giulia Arrigoni
The new store will open on December 22 and is located in the province of Bologna. Classic format and assortment, as with all of the sign's 120 stores.
di Redazione
For live must become a repeated constant over time for it to be effective. Only in this way do you create community, build customer loyalty and succeed in maximizing the attention of your "followers" who, as you go along, increase trust.
In the construction of a Live shopping can not miss the design of the range of products that you are going to present and sell. How to choose, how many and in what way?
A non-secondary aspect that distinguishes the organization of a Live Shopping is whether or not to engage an influencer who has the advantage of his or her own fan base.
A panel discussion dedicated to the experience between Leifheit Italia and A. Capaldo Spa. Organized by Bronet Service and moderated by diyandgarden.com editor Giulia Arrigoni.
The thinking is open: are we looking at a true retail channel that is positioned between eCommerce and the physical store, or is it a mode that is yes new but more importantly a communication mode to support it?
For Paolo Arcuri, sales manager of Leifheit Italia, it is incorrect to evaluate live shopping solely as a sales tool, as it proves to be very effective as a communication vehicle
In the first nine months of the year, the Italian market posted an overall decline of 12 percent, and based on Comagarden's calculations, the year is expected to close around -7 percent.
The 10th edition of CONAI's Call for Ecodesign awarded 219 packages out of a total of 373 submitted by 107 companies. Also some Home Improvement companies.
From small workshop to world market leader in fastening technology. This is the development of a successful family business established in Germany in 1948.
"The positive trend of last year continues and we continue to grow in double digits," Romei, Sole Director of Zippo Italia, said, "in June growth at 18 percent.
This year is set to bring some major changes for the Raffaele SpA group, starting with its DIY division.
The retailer won an important appeal to the Italian Council of State on authorization to install racks in the forecourts outside its stores.
Having passed up the opportunity to open in Ponte Vedano, the retail chain belonging to Adeo secured, on December 10th last year, the possibility of setting up a new outlet in Venegono Inferiore, near Varese, Italy.
Now three years old, TEN-DIYandGarden, the web magazine devoted to the Italian DIY, gardening and home improvement market, is now doubling up and going international. The web magazine about Italy’s DIY and gardening markets
With the project “New generation ‘100% Made in Italy’ of functional products for the transportation of fluids in EU and non-EU Garden, Building and Industrial sectors”, FITT has received 10 million euros funding from the Italian Ministry of Economic Development. The financing is part of...
A new service for BricoBravo customers. The new service is Bravo Safe, providing insurance to protect purchases against accidental damage, in addition to extending product warranties. Developed in collaboration with Allianz, the service, available in the section “Insurance” on the website,...
"The ideal store with the right division between technical and decorative area" this is the incipit of Paolo Roghi, responsible for the merchandising of Bricoio, during the visit of TEN in Palmanova street, in Milan.
The first new Brico io outlet to open in Milan in 2019 is due to have its official inauguration on 16 January. The new outlet, located at the corner between via Benadir and via Palmanova, covers a surface area of 1,700 square metres.
The cooperation with Vincenzo Nibali, the 2018 testimonial of LAVOR and of the “Un Giorno da Campione” contest, culminated in an absolutely unique and innovative product.
Extraordinary results. This is the feedback from the organisers of the 43th Eima show which, in addition to exceeding the threshold of 300,000 visitors. With Italy's Minister of agriculture, food and forestry, Gian Marco Centinaio
A new brand for the third largest Italian group in the modern retail industry joining the pet store world. “Animali che Passione” is the result of market studies and analyses of some Selex partners.
For the second time. Again this year, BTicino – the leading brand of the Legrand group in Italy and specialist in electrical and digital building infrastructure – was the best company to work for in Italy.
Presented at the most recent Spoga+Gafa, the store experience concept by FITT is strongly linked to the change in pace that the group announced a few years ago, where the cardinal principle is studying end user behaviour.
We are in Milan, in Via Solari, and here we meet Domenico Di Marando, owner of Diemme Ferramenta. We want to get a closer look at a bustling business located in the beating heart of the city.
di Giulio Le Serre
Inaugurated on 12 September, the seventh Mondobrico store is situated in a completely new setting; equally new is also the Retail Park Alessandria, located on the busy via Marengo.
BricoBravo renovates the special offer plan reserved for its customers and launches Bravissimi, a selection of products that meets the purchaser’s needs.
Through an initiative between Leroy Merlin and Tecnopolo S.p.A., the Leroy Merlin “do-it-with-us” garden concept, already applied in Turin, has now been taken to Rome’s Tiburtina neighbourhood.
In the past few years, this historic name in the Italian DIY market has focused very much on the idea of proximity, developing, in particular, its customer relations, starting with its slogan “Vicini di Fare”.
di Sabrina Orrico
Customised walls and the choice of colour tones for your entire home comes from the screen of your smartphone. All it takes is a simple click to renovate your rooms and find the ideal combinations: all this thanks to the augmented reality.
Resta aggiornato sulle novità della GDS DIY and Garden
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