World

Trends

Live Shopping, the node of payments

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Relative to what is happening in China, where digitization of payments is highest, here in Italy resistance is still present, and this is compounded by a technological limitation.

di Giulia Arrigoni

Leggi: Live Shopping, the node of payments

Trends

Live shopping, sales or communication tool?

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A panel discussion dedicated to the experience between Leifheit Italia and A. Capaldo Spa. Organized by Bronet Service and moderated by diyandgarden.com editor Giulia Arrigoni.

di Giulia Arrigoni

Leggi: Live shopping, sales or communication tool?

Trends

Live Shopping, new sales channel or support for eCommerce and physical store?

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The thinking is open: are we looking at a true retail channel that is positioned between eCommerce and the physical store, or is it a mode that is yes new but more importantly a communication mode to support it?

di Giulia Arrigoni

Leggi: Live Shopping, new sales channel or support for eCommerce and physical store?

Trends

Live shopping as a marketing tool

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For Paolo Arcuri, sales manager of Leifheit Italia, it is incorrect to evaluate live shopping solely as a sales tool, as it proves to be very effective as a communication vehicle

di Giulia Arrigoni

Leggi: Live shopping as a marketing tool

Retail

Brico and Garden ranked 3rd in sales

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Amazon Prime Day 2023 in July was the largest ever event for independent sellers, with sales growth outpacing Amazon's direct business.

di Giulia Arrigoni

Leggi: Brico and Garden ranked 3rd in sales