Leifheit

Trends

Live Shopping, the node of payments

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Relative to what is happening in China, where digitization of payments is highest, here in Italy resistance is still present, and this is compounded by a technological limitation.

di Giulia Arrigoni

Leggi: Live Shopping, the node of payments

Trends

Live shopping, which and how many products?

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In the construction of a Live shopping can not miss the design of the range of products that you are going to present and sell. How to choose, how many and in what way?

di Giulia Arrigoni

Leggi: Live shopping, which and how many products?

Trends

The role of influencers in live shopping

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A non-secondary aspect that distinguishes the organization of a Live Shopping is whether or not to engage an influencer who has the advantage of his or her own fan base.

di Giulia Arrigoni

Leggi: The role of influencers in live shopping

Trends

Live Shopping, new sales channel or support for eCommerce and physical store?

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The thinking is open: are we looking at a true retail channel that is positioned between eCommerce and the physical store, or is it a mode that is yes new but more importantly a communication mode to support it?

di Giulia Arrigoni

Leggi: Live Shopping, new sales channel or support for eCommerce and physical store?

Trends

Live shopping as a marketing tool

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For Paolo Arcuri, sales manager of Leifheit Italia, it is incorrect to evaluate live shopping solely as a sales tool, as it proves to be very effective as a communication vehicle

di Giulia Arrigoni

Leggi: Live shopping as a marketing tool