e-commerce

Trends

Live Shopping, the node of payments

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Relative to what is happening in China, where digitization of payments is highest, here in Italy resistance is still present, and this is compounded by a technological limitation.

di Giulia Arrigoni

Leggi: Live Shopping, the node of payments

Trends

Live shopping as a reputational tool

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For live must become a repeated constant over time for it to be effective. Only in this way do you create community, build customer loyalty and succeed in maximizing the attention of your "followers" who, as you go along, increase trust.

di Giulia Arrigoni

Leggi: Live shopping as a reputational tool

Trends

Live shopping, sales or communication tool?

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A panel discussion dedicated to the experience between Leifheit Italia and A. Capaldo Spa. Organized by Bronet Service and moderated by diyandgarden.com editor Giulia Arrigoni.

di Giulia Arrigoni

Leggi: Live shopping, sales or communication tool?

Trends

Live Shopping, new sales channel or support for eCommerce and physical store?

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The thinking is open: are we looking at a true retail channel that is positioned between eCommerce and the physical store, or is it a mode that is yes new but more importantly a communication mode to support it?

di Giulia Arrigoni

Leggi: Live Shopping, new sales channel or support for eCommerce and physical store?