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GDS Brico/Home Improvement Monitoring June 2024
Published by Giulia Arrigoni in GDS Report
After the “revolution” of 2023 with the decrease of the GDS network dedicated to Home Improvement, with a decrease of as many as 31 stores, this first half of 2024 again registers a positive sign.
Italians retailers DIY&Garden, Home Improvement Monitoring December 2023
Published by Giulia Arrigoni in GDS Report
The year 2023 is confirmed as the year of Gds Brico&Garden’s network downsizing, with the change from just under 800 stores – 797 to be exact – to 766 as of December 31, 2023.
Live Shopping, the node of payments
Published by Giulia Arrigoni in Trends
Relative to what is happening in China, where digitization of payments is highest, here in Italy resistance is still present, and this is compounded by a technological limitation.
Live shopping as a reputational tool
Published by Giulia Arrigoni in Trends
For live must become a repeated constant over time for it to be effective. Only in this way do you create community, build customer loyalty and succeed in maximizing the attention of your “followers” who, as you go along, increase trust.
Live shopping, which and how many products?
Published by Giulia Arrigoni in Trends
In the construction of a Live shopping can not miss the design of the range of products that you are going to present and sell. How to choose, how many and in what way?
The role of influencers in live shopping
Published by Giulia Arrigoni in Trends
A non-secondary aspect that distinguishes the organization of a Live Shopping is whether or not to engage an influencer who has the advantage of his or her own fan base.
Live shopping, sales or communication tool?
Published by Giulia Arrigoni in Trends
A panel discussion dedicated to the experience between Leifheit Italia and A. Capaldo Spa. Organized by Bronet Service and moderated by diyandgarden.com editor Giulia Arrigoni.
Live shopping as a marketing tool
Published by Giulia Arrigoni in Trends
For Paolo Arcuri, sales manager of Leifheit Italia, it is incorrect to evaluate live shopping solely as a sales tool, as it proves to be very effective as a communication vehicle