Articles containing your searched keywords"ecommerce"
Live Shopping, new sales channel or support for eCommerce and physical store?
Published by Giulia Arrigoni nella sezione Trends il
The thinking is open: are we looking at a true retail channel that is positioned between eCommerce and the physical store, or is it a mode that is yes new but more importantly a communication mode to support it?
Live Shopping, the node of payments
Published by Giulia Arrigoni nella sezione Trends il
Relative to what is happening in China, where digitization of payments is highest, here in Italy resistance is still present, and this is compounded by a technological limitation.
Live shopping as a reputational tool
Published by Giulia Arrigoni nella sezione Trends il
For live must become a repeated constant over time for it to be effective. Only in this way do you create community, build customer loyalty and succeed in maximizing the attention of your “followers” who, as you go along, increase trust.
Live shopping, which and how many products?
Published by Giulia Arrigoni nella sezione Trends il
In the construction of a Live shopping can not miss the design of the range of products that you are going to present and sell. How to choose, how many and in what way?
The role of influencers in live shopping
Published by Giulia Arrigoni nella sezione Trends il
A non-secondary aspect that distinguishes the organization of a Live Shopping is whether or not to engage an influencer who has the advantage of his or her own fan base.
Live shopping, sales or communication tool?
Published by Giulia Arrigoni nella sezione Trends il
A panel discussion dedicated to the experience between Leifheit Italia and A. Capaldo Spa. Organized by Bronet Service and moderated by diyandgarden.com editor Giulia Arrigoni.
Live shopping as a marketing tool
Published by Giulia Arrigoni nella sezione Trends il
For Paolo Arcuri, sales manager of Leifheit Italia, it is incorrect to evaluate live shopping solely as a sales tool, as it proves to be very effective as a communication vehicle
Micaela Cappello, new entry in Brico io.
Published by Giulia Arrigoni nella sezione Retail il
He joined the sign just under two months ago. She is Brico io’s new Purchasing and Marketing manager, whom we met at the House in the Fall event.
Romei, Zippo: “‘Glasses? An ‘opportunity for the physical store”
Published by Giulia Arrigoni nella sezione Production il
“The positive trend of last year continues and we continue to grow in double digits,” Romei, Sole Director of Zippo Italia, said, “in June growth at 18 percent.
Coop 2018 report. Italians have their homes on their minds (furnishing, DIY and gardens)
Published by Giulia Arrigoni nella sezione Trends il
Coop 2018 report, forecasts from Nomisma suggest that real estate sales in Italy should total nearly 566,000 this year (a 4.3% increase on 2017), and rise to around 595,000 in 2019.
Multichannel shopping survey. 44% of Italians shop online
Published by Barbara Tomasi nella sezione Trends il
The Osservatorio Multicanalità survey, conducted by the School of Management at Milan’s Polytechnic University in cooperation with Nielsen, is back again this year.
Resta aggiornato sulle novità della GDS DIY and Garden
