The 'Valex on Tour', a journey through Italy to present, explain and let people try out the new Valex spring-summer range, continues in the summer. Meeting in Lecco, at the Dall'Oro Emanuele shop.
The point about the market and the dynamics of the sector directly from the owner of Flover, the garden center sign with six outlets in Italy, and president of the Garden Team consortium. A dual and privileged point of view.
For live must become a repeated constant over time for it to be effective. Only in this way do you create community, build customer loyalty and succeed in maximizing the attention of your "followers" who, as you go along, increase trust.
A non-secondary aspect that distinguishes the organization of a Live Shopping is whether or not to engage an influencer who has the advantage of his or her own fan base.
A panel discussion dedicated to the experience between Leifheit Italia and A. Capaldo Spa. Organized by Bronet Service and moderated by diyandgarden.com editor Giulia Arrigoni.
The thinking is open: are we looking at a true retail channel that is positioned between eCommerce and the physical store, or is it a mode that is yes new but more importantly a communication mode to support it?
For Paolo Arcuri, sales manager of Leifheit Italia, it is incorrect to evaluate live shopping solely as a sales tool, as it proves to be very effective as a communication vehicle
He joined the sign just under two months ago. She is Brico io's new Purchasing and Marketing manager, whom we met at the House in the Fall event.
Resta aggiornato sulle novità della GDS DIY and Garden
X Twitter
LinkedIn
Facebook
Il Canale Youtube con i video e le interviste
Abbonati alla fonte su Google News
Iscriviti al canale Whatsapp e ricevi tutti gli aggiornamenti