italy

Communication

Valex “on Tour” makes a stop at Dell’Oro in Lecco

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The 'Valex on Tour', a journey through Italy to present, explain and let people try out the new Valex spring-summer range, continues in the summer. Meeting in Lecco, at the Dall'Oro Emanuele shop.

di Redazione

Leggi: Valex “on Tour” makes a stop at Dell’Oro in Lecco

Retail

Silvano Girelli, Flover: ” The Garden Center, experiential and aggregative”

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The point about the market and the dynamics of the sector directly from the owner of Flover, the garden center sign with six outlets in Italy, and president of the Garden Team consortium. A dual and privileged point of view.

di Alice Nicole Ginosa

Leggi: Silvano Girelli, Flover: ” The Garden Center, experiential and aggregative”

Trends

Live shopping as a reputational tool

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For live must become a repeated constant over time for it to be effective. Only in this way do you create community, build customer loyalty and succeed in maximizing the attention of your "followers" who, as you go along, increase trust.

di Giulia Arrigoni

Leggi: Live shopping as a reputational tool

Trends

The role of influencers in live shopping

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A non-secondary aspect that distinguishes the organization of a Live Shopping is whether or not to engage an influencer who has the advantage of his or her own fan base.

di Giulia Arrigoni

Leggi: The role of influencers in live shopping

Trends

Live shopping, sales or communication tool?

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A panel discussion dedicated to the experience between Leifheit Italia and A. Capaldo Spa. Organized by Bronet Service and moderated by diyandgarden.com editor Giulia Arrigoni.

di Giulia Arrigoni

Leggi: Live shopping, sales or communication tool?

Trends

Live Shopping, new sales channel or support for eCommerce and physical store?

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The thinking is open: are we looking at a true retail channel that is positioned between eCommerce and the physical store, or is it a mode that is yes new but more importantly a communication mode to support it?

di Giulia Arrigoni

Leggi: Live Shopping, new sales channel or support for eCommerce and physical store?

Trends

Live shopping as a marketing tool

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For Paolo Arcuri, sales manager of Leifheit Italia, it is incorrect to evaluate live shopping solely as a sales tool, as it proves to be very effective as a communication vehicle

di Giulia Arrigoni

Leggi: Live shopping as a marketing tool

Retail

Micaela Cappello, new entry in Brico io.

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He joined the sign just under two months ago. She is Brico io's new Purchasing and Marketing manager, whom we met at the House in the Fall event.

di Giulia Arrigoni

Leggi: Micaela Cappello, new entry in Brico io.