a.capaldo

Trends

Live Shopping, the node of payments

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Relative to what is happening in China, where digitization of payments is highest, here in Italy resistance is still present, and this is compounded by a technological limitation.

di Giulia Arrigoni

Leggi: Live Shopping, the node of payments

Trends

Live shopping as a reputational tool

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For live must become a repeated constant over time for it to be effective. Only in this way do you create community, build customer loyalty and succeed in maximizing the attention of your "followers" who, as you go along, increase trust.

di Giulia Arrigoni

Leggi: Live shopping as a reputational tool

Trends

The role of influencers in live shopping

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A non-secondary aspect that distinguishes the organization of a Live Shopping is whether or not to engage an influencer who has the advantage of his or her own fan base.

di Giulia Arrigoni

Leggi: The role of influencers in live shopping

Trends

Live shopping as a marketing tool

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For Paolo Arcuri, sales manager of Leifheit Italia, it is incorrect to evaluate live shopping solely as a sales tool, as it proves to be very effective as a communication vehicle

di Giulia Arrigoni

Leggi: Live shopping as a marketing tool