In the construction of a Live shopping can not miss the design of the range of products that you are going to present and sell. How to choose, how many and in what way?
A non-secondary aspect that distinguishes the organization of a Live Shopping is whether or not to engage an influencer who has the advantage of his or her own fan base.
The thinking is open: are we looking at a true retail channel that is positioned between eCommerce and the physical store, or is it a mode that is yes new but more importantly a communication mode to support it?
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