livrestream shopping

Trends

Live Shopping, new sales channel or support for eCommerce and physical store?

---

The thinking is open: are we looking at a true retail channel that is positioned between eCommerce and the physical store, or is it a mode that is yes new but more importantly a communication mode to support it?

di Giulia Arrigoni

Leggi: Live Shopping, new sales channel or support for eCommerce and physical store?