ecommerce

Trends

Live shopping as a reputational tool

For live must become a repeated constant over time for it to be effective. Only in this way do you create community, build customer loyalty and succeed in maximizing the attention of your "followers" who, as you go along, increase trust.

Trends

Live shopping, which and how many products?

In the construction of a Live shopping can not miss the design of the range of products that you are going to present and sell. How to choose, how many and in what way?

Trends

Live shopping, sales or communication tool?

A panel discussion dedicated to the experience between Leifheit Italia and A. Capaldo Spa. Organized by Bronet Service and moderated by diyandgarden.com editor Giulia Arrigoni.

Trends

Live Shopping, new sales channel or support for eCommerce and physical store?

The thinking is open: are we looking at a true retail channel that is positioned between eCommerce and the physical store, or is it a mode that is yes new but more importantly a communication mode to support it?