{"id":69622,"date":"2023-12-18T12:19:53","date_gmt":"2023-12-18T11:19:53","guid":{"rendered":"https:\/\/diyandgarden.com\/uncategorized\/live-shopping-the-node-of-payments\/"},"modified":"2024-01-09T14:38:20","modified_gmt":"2024-01-09T13:38:20","slug":"live-shopping-the-node-of-payments","status":"publish","type":"post","link":"https:\/\/diyandgarden.com\/en\/trends\/live-shopping-the-node-of-payments\/","title":{"rendered":"Live Shopping, the node of payments"},"content":{"rendered":"\n

Relative to what is happening in China, where digitization of payments is highest, here in Italy resistance is still present, and this is compounded by a technological limitation.<\/h2>\n\n

This is also why the Leifheit-Capaldo initiative<\/strong> chose the “long” path, meaning that after the first video launch in September, the last phase was completed in this December 2023.<\/p>\n\n

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“We are not there yet,” Arcuri continues<\/strong>, “but in the future, with the ability to take advantage of faster payments, we will also be able to work on products with lower beats and thus on impulse<\/a>. Not to mention that this development can be a real opportunity for those retailers struggling with Commerce<\/strong>. To think that the world’s leading retailer Walmart has decided to invest most of its money on Live broadcasts<\/a> certainly gives one pause.”<\/p>\n\n

And on the issue of payments Landolfi returns<\/a>, pointing out that “the issue of payments is not secondary<\/strong>, because the extreme popularity of live commerce in China is precisely because of the technical structure of payment that makes it extremely immediate-in 1 click. In Italy this is not yet possible, but soon Meta will start the first tests<\/strong>, and we will certainly get there over the next few years.”<\/p>\n\n

Read on, the panel discussion continues with:<\/h2>\n\n