{"id":63422,"date":"2023-09-24T18:21:50","date_gmt":"2023-09-24T16:21:50","guid":{"rendered":"https:\/\/diyandgarden.com\/uncategorized\/micaela-cappello-new-entry-in-brico-io\/"},"modified":"2023-09-24T18:21:57","modified_gmt":"2023-09-24T16:21:57","slug":"micaela-cappello-new-entry-in-brico-io","status":"publish","type":"post","link":"https:\/\/diyandgarden.com\/en\/retail\/micaela-cappello-new-entry-in-brico-io\/","title":{"rendered":"Micaela Cappello, new entry in Brico io."},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">He joined the sign just under two months ago. She is Brico io&#8217;s new Purchasing and Marketing manager, whom we met at the House in the Fall event.<\/h2>\n\n<p>A lively chat, the one with Micaela Cappello, from which one sensed <strong>all the enthusiasm for the new professional adventure<\/strong>, although, the experiences gained previously, find her definitely equipped for the task ahead.<\/p>\n\n<p>In fact, he has accrued <strong>25 years in large-scale retail, between Auchan first and Carrefour <\/strong>later, with a latest foray into b2b eCommerce with <strong>Deliveristo<\/strong> a platform dedicated to the Ho.Re.Ca. sector.<\/p>\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"62116\" data-permalink=\"https:\/\/diyandgarden.com\/distribuzione\/micaela-cappello-new-entry-in-brico-io\/attachment\/micaela-cappello-brico-io\/\" data-orig-file=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2023\/07\/micaela-cappello-brico-io.jpg\" data-orig-size=\"750,1000\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"micaela-cappello-brico-io\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2023\/07\/micaela-cappello-brico-io.jpg\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2023\/07\/micaela-cappello-brico-io.jpg\" alt=\"\" class=\"wp-image-62116\" width=\"444\" height=\"592\" srcset=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2023\/07\/micaela-cappello-brico-io.jpg 750w, https:\/\/diyandgarden.com\/wp-content\/uploads\/2023\/07\/micaela-cappello-brico-io-600x800.jpg 600w\" \/><\/figure>\n\n<p>With his arrival  <strong>Purchasing and Marketing come together in one reference  <\/strong>because &#8220;the many aspects that are shared with the supplier must then be communicated to the sales staff and the end consumer. Therefore, having a vision that combines both product category development and related business strategy communication is easier and more effective.&#8221;<\/p>\n\n<p>She arrives in a field she is unfamiliar with but immediately found fascinating and unhinged some of her impressions: &#8220;I thought it was more &#8216;masculine,&#8217; instead  <strong>there are extremely innovative product categories<\/strong>  that engage the female audience and, dealing with home and garden, show us  <strong>How people&#8217;s habits are evolving.<\/strong>. And, then, <a href=\"https:\/\/diyandgarden.com\/distribuzione\/brico-io-la-prossimita-a-soresina\/\" title=\"\">Brico io has a formula that involves the whole household<\/a>.&#8221;<\/p>\n\n<p>Of her joining the sign, she is keen to emphasize her satisfaction at joining a sign &#8220;that has its own historical prominence and is much loved by the industry both internally-most people have worked here for many years-and externally.  <strong>I found an extremely innovative company with a vision very open<\/strong> to new proposals.&#8221;<\/p>\n\n<p>Going into the differences between her past in food distribution, when asked by us with respect to the differences and whether she detects any evolutionary distance in brico distribution, Micaela Cappello replied, &#8220;Food a more evolved sector? As a model I think so, <strong>but not so much because of the merit of distribution as because of the presence of large companies, multinationals<\/strong>, which are very innovative in their processes, in their approach to the customer, in analyzing the market, and in developing a very forward-looking strategy. This makes distribution have to behave accordingly and keep up, otherwise companies go elsewhere.&#8221;<\/p>\n\n<p>And what does the distribution of this sector need. Of course it&#8217;s premature to ask, but so, as first impressions?<strong>&#8220;I would say more sign identity<\/strong>. The consumer is not clear about the difference between the signs, and while in grocery each sign has its own defined name, in brico distribution, apart from very few examples, assonances are the order of the day.  <strong>This creates homologation<\/strong>, while you need to stand out, certainly by working on branding but also by communicating your strategy with regard to goals and mission. It is necessary to stand out and, therefore, to find something that makes a difference.<\/p>\n\n<p>How? &#8220;We&#8217;ll talk about it in a few months.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>He joined the sign just under two months ago. She is Brico io&#8217;s new Purchasing and Marketing manager, whom we met at the House in the Fall event.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"event_place_name":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2707],"tags":[5739,2819,2820,5737,5738],"posizione":[],"class_list":["post-63422","post","type-post","status-publish","format-standard","hentry","category-retail","tag-appointments","tag-brico-io-en","tag-bricolage","tag-gardening","tag-italy-en"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":32191,"url":"https:\/\/diyandgarden.com\/en\/retail\/brico-io-a-new-organization-with-3-directions\/","url_meta":{"origin":63422,"position":0},"title":"Brico io, a new organization with 3 directions","author":"Giulia Arrigoni","date":"9 April 2019","format":false,"excerpt":"At Brico io, as of 13 February, a new management organization has been established.","rel":"","context":"In &quot;Retail&quot;","block_context":{"text":"Retail","link":"https:\/\/diyandgarden.com\/en\/retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/02\/paolo-Micolucci.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/02\/paolo-Micolucci.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/02\/paolo-Micolucci.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/02\/paolo-Micolucci.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":30628,"url":"https:\/\/diyandgarden.com\/en\/retail\/brico-io-opens-in-milan\/","url_meta":{"origin":63422,"position":1},"title":"Brico io opens in Milan","author":"Giulia Arrigoni","date":"22 January 2019","format":false,"excerpt":"The first new Brico io\u00a0outlet to open in Milan in 2019 is due to have its official inauguration on 16 January. The new outlet, located at the corner between via Benadir and via Palmanova, covers a surface area of\u00a01,700 square metres.","rel":"","context":"In &quot;Retail&quot;","block_context":{"text":"Retail","link":"https:\/\/diyandgarden.com\/en\/retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/brico-io-palmanova-mi.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/brico-io-palmanova-mi.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/brico-io-palmanova-mi.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/brico-io-palmanova-mi.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":29938,"url":"https:\/\/diyandgarden.com\/en\/editorials\/mercatone-uno-and-brico-io\/","url_meta":{"origin":63422,"position":2},"title":"Mercatone Uno and Brico io?","author":"Giuliano D'Angelo","date":"6 December 2018","format":false,"excerpt":"Is this the beginning of a new collaboration between the CEO company Valdero Rigoni and the brico banner of the AD Danilo Villa? Or simply a commercial operation concluded on the basis of opportunities and mutual knowledge?","rel":"","context":"In &quot;Editorials&quot;","block_context":{"text":"Editorials","link":"https:\/\/diyandgarden.com\/en\/editorials\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2018\/11\/mercatone-uno-brico-io-apertura.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2018\/11\/mercatone-uno-brico-io-apertura.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2018\/11\/mercatone-uno-brico-io-apertura.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2018\/11\/mercatone-uno-brico-io-apertura.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":30698,"url":"https:\/\/diyandgarden.com\/en\/retail\/brico-io-the-home-center-in-the-city\/","url_meta":{"origin":63422,"position":3},"title":"Brico io, the home center in the city","author":"Giulia Arrigoni","date":"25 January 2019","format":false,"excerpt":"\"The ideal store with the right division between technical and decorative area\" this is the incipit of Paolo Roghi, responsible for the merchandising of Bricoio, during the visit of TEN in Palmanova street, in Milan.","rel":"","context":"In &quot;Retail&quot;","block_context":{"text":"Retail","link":"https:\/\/diyandgarden.com\/en\/retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/BRICOIO-PALMANOVA-APERTURA.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/BRICOIO-PALMANOVA-APERTURA.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/BRICOIO-PALMANOVA-APERTURA.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/BRICOIO-PALMANOVA-APERTURA.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":30227,"url":"https:\/\/diyandgarden.com\/en\/communication\/with-brico-io-at-the-italian-grand-prix\/","url_meta":{"origin":63422,"position":4},"title":"With Brico io at the Italian Grand Prix","author":"Giulia Arrigoni","date":"10 January 2019","format":false,"excerpt":"Two hundred lucky customers had the possibility to get access to the Monza Circuit, in order to attend the Formula 1 Grand Prix which took place last September.","rel":"","context":"In &quot;Communication&quot;","block_context":{"text":"Communication","link":"https:\/\/diyandgarden.com\/en\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":71863,"url":"https:\/\/diyandgarden.com\/en\/gds-report\/gds-brico-home-improvement-monitoring-december-2023\/","url_meta":{"origin":63422,"position":5},"title":"Italians retailers DIY&amp;Garden, Home Improvement Monitoring December 2023","author":"Giulia Arrigoni","date":"15 March 2024","format":false,"excerpt":"The year 2023 is confirmed as the year of Gds Brico&Garden's network downsizing, with the change from just under 800 stores - 797 to be exact - to 766 as of December 31, 2023.","rel":"","context":"In &quot;GDS Report&quot;","block_context":{"text":"GDS Report","link":"https:\/\/diyandgarden.com\/en\/gds-report\/"},"img":{"alt_text":"Report GDS brico&garden giugno 2023","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/07\/header.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/07\/header.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/07\/header.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/07\/header.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/07\/header.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts\/63422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/comments?post=63422"}],"version-history":[{"count":3,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts\/63422\/revisions"}],"predecessor-version":[{"id":63425,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts\/63422\/revisions\/63425"}],"wp:attachment":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/media?parent=63422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/categories?post=63422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/tags?post=63422"},{"taxonomy":"posizione","embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posizione?post=63422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}