{"id":62571,"date":"2023-07-31T11:22:26","date_gmt":"2023-07-31T09:22:26","guid":{"rendered":"https:\/\/diyandgarden.com\/uncategorized\/brico-and-garden-ranked-3rd-in-sales\/"},"modified":"2023-09-27T11:00:04","modified_gmt":"2023-09-27T09:00:04","slug":"brico-and-garden-ranked-3rd-in-sales","status":"publish","type":"post","link":"https:\/\/diyandgarden.com\/en\/retail\/brico-and-garden-ranked-3rd-in-sales\/","title":{"rendered":"Brico and Garden ranked 3rd in sales"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Amazon Prime Day 2023 in July was the largest ever event for independent sellers, with sales growth outpacing Amazon&#8217;s direct business.<\/h2>\n\n<p>Amazon announced that  <strong>Prime Day, July 11 broke all records  <\/strong>of daily sales in the company&#8217;s history, and in total the just-concluded Prime Days operation in July totaled  <strong>More than 375 million items purchased worldwide<\/strong>, with savings of more than $2.5 billion for Prime subscribers exceeding 200 million.<\/p>\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"62539\" data-permalink=\"https:\/\/diyandgarden.com\/distribuzione\/brico-e-garden-al-3-posto-per-vendite\/attachment\/amazon-prime-days-1\/\" data-orig-file=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2023\/07\/amazon-prime-days-1.jpg\" data-orig-size=\"1000,885\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"amazon-prime-days-1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2023\/07\/amazon-prime-days-1.jpg\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2023\/07\/amazon-prime-days-1.jpg\" alt=\"\" class=\"wp-image-62539\" width=\"700\" height=\"619\" srcset=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2023\/07\/amazon-prime-days-1.jpg 1000w, https:\/\/diyandgarden.com\/wp-content\/uploads\/2023\/07\/amazon-prime-days-1-800x708.jpg 800w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n<p>As can be seen <strong>from the chart compiled by foxintelligence by NielsenIQ<\/strong>, Amazon&#8217;s Prime Days in Italy has been a major success, ranking, with Austria, among the European countries most sensitive to this kind of promotion.<\/p>\n\n<h2 class=\"wp-block-heading\">Most searched categories: brico and garden in 3rd place<\/h2>\n\n<p>This year, Amazon offered more deals than any previous Prime Day event, with Home, Fashion and Beauty among the best-selling deals categories worldwide.<\/p>\n\n<p>Merchants who participated in Prime Day activities, in total,  <strong>Have seen more than a 10-fold increase in daily orders Buy with Prime<\/strong>  and an 8-fold increase in daily revenue from such orders during the Prime Day event period compared to the month before Prime Day was announced .<\/p>\n\n<p>Also with regard to the <strong>foxintelligence by NielsenIQ surveys<\/strong>, as usual the category most rewarded by sales, in value, is computers and electronics products, with peaks of 46 percent in the Netherlands, followed by electromedicals, which accounted for 20 percent of sales in France.<\/p>\n\n<p>As for the diy-garden category, apart from the Netherlands, it represents the third largest in all other European countries analyzed.<\/p>\n\n<p><strong>Italy turns out to be, like the UK, positioned quite well, with 11 percent of the total<\/strong>, considering that the nation where the most items in the category were sold was Germany (15 percent), while the one where brico-garden did not perform was, precisely, the Netherlands with only 4 percent of sales.<\/p>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"863\" data-attachment-id=\"62540\" data-permalink=\"https:\/\/diyandgarden.com\/distribuzione\/brico-e-garden-al-3-posto-per-vendite\/attachment\/amazon-prime-days-2\/\" data-orig-file=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2023\/07\/amazon-prime-days-2.jpg\" data-orig-size=\"1000,863\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"amazon-prime-days-2\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2023\/07\/amazon-prime-days-2.jpg\" src=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2023\/07\/amazon-prime-days-2.jpg\" alt=\"\" class=\"wp-image-62540\" srcset=\"https:\/\/diyandgarden.com\/wp-content\/uploads\/2023\/07\/amazon-prime-days-2.jpg 1000w, https:\/\/diyandgarden.com\/wp-content\/uploads\/2023\/07\/amazon-prime-days-2-800x690.jpg 800w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Amazon Prime Day 2023 in July was the largest ever event for independent sellers, with sales growth outpacing Amazon&#8217;s direct business.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"event_place_name":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2707],"tags":[5648,5645,2814,1358,5646],"posizione":[],"class_list":["post-62571","post","type-post","status-publish","format-standard","hentry","category-retail","tag-amazon-en","tag-diy-en","tag-garden-en-3","tag-studi-e-ricerche","tag-world"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":30520,"url":"https:\/\/diyandgarden.com\/en\/trends\/coop-2018-report-italians-have-their-homes-on-their-minds-furnishing-diy-and-gardens\/","url_meta":{"origin":62571,"position":0},"title":"Coop 2018 report. Italians have their homes on their minds (furnishing, DIY and gardens)","author":"Giulia Arrigoni","date":"12 January 2019","format":false,"excerpt":"Coop 2018 report, forecasts from Nomisma suggest that real estate sales in Italy should total nearly 566,000 this year (a 4.3% increase on 2017), and rise to around 595,000 in 2019.","rel":"","context":"In &quot;Trends&quot;","block_context":{"text":"Trends","link":"https:\/\/diyandgarden.com\/en\/trends\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2018\/10\/rapporto-coop-2018-apertura.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2018\/10\/rapporto-coop-2018-apertura.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2018\/10\/rapporto-coop-2018-apertura.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2018\/10\/rapporto-coop-2018-apertura.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":74667,"url":"https:\/\/diyandgarden.com\/en\/gds-report\/gds-brico-home-improvement-monitoring-june-2024\/","url_meta":{"origin":62571,"position":1},"title":"GDS Brico\/Home Improvement Monitoring June 2024","author":"Giulia Arrigoni","date":"30 July 2024","format":false,"excerpt":"After the \"revolution\" of 2023 with the decrease of the GDS network dedicated to Home Improvement, with a decrease of as many as 31 stores, this first half of 2024 again registers a positive sign.","rel":"","context":"In &quot;GDS Report&quot;","block_context":{"text":"GDS Report","link":"https:\/\/diyandgarden.com\/en\/gds-report\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2024\/07\/header-quad-1-jpg.webp?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":71830,"url":"https:\/\/diyandgarden.com\/en\/trends\/2023-garden-machinery-market-falls\/","url_meta":{"origin":62571,"position":2},"title":"2023, declining market for garden machinery","author":"Redazione","date":"15 March 2024","format":false,"excerpt":"Geopolitics, inflation and climate change are affecting market performance, with all major product types declining.","rel":"","context":"In &quot;Trends&quot;","block_context":{"text":"Trends","link":"https:\/\/diyandgarden.com\/en\/trends\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2020\/11\/macchine-per-il-giardino-A.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2020\/11\/macchine-per-il-giardino-A.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2020\/11\/macchine-per-il-giardino-A.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2020\/11\/macchine-per-il-giardino-A.jpeg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":69576,"url":"https:\/\/diyandgarden.com\/en\/production\/fitt-opens-a-new-plant-in-the-u-s\/","url_meta":{"origin":62571,"position":3},"title":"FITT opens a new plant in the U.S.","author":"Redazione","date":"7 November 2023","format":false,"excerpt":"FITT's American dream, which began in 2017, is being transformed into a full-fledged industrial plan that will lead to the construction of a manufacturing plant in Anderson, Indiana.","rel":"","context":"In &quot;Production&quot;","block_context":{"text":"Production","link":"https:\/\/diyandgarden.com\/en\/production\/"},"img":{"alt_text":"FITT apre uno stabilimento in USA","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/11\/FITT-in-USA-A.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/11\/FITT-in-USA-A.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/11\/FITT-in-USA-A.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/11\/FITT-in-USA-A.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":71856,"url":"https:\/\/diyandgarden.com\/en\/retail\/silvano-girelli-flover-the-garden-center-experiential-and-aggregative\/","url_meta":{"origin":62571,"position":4},"title":"Silvano Girelli, Flover: &#8221; The Garden Center, experiential and aggregative&#8221;","author":"Alice Nicole Ginosa","date":"15 March 2024","format":false,"excerpt":"The point about the market and the dynamics of the sector directly from the owner of Flover, the garden center sign with six outlets in Italy, and president of the Garden Team consortium. 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Nel 2015, l'aumento \u00e8 stato del 24% e per quest'anno dovrebbe attestarsi al 20%. Questi i dati dell'AMA Research, societ\u00e0 di ricerche di mercato.","rel":"","context":"In &quot;Estero&quot;","block_context":{"text":"Estero","link":"https:\/\/diyandgarden.com\/international-news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2016\/12\/parco.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2016\/12\/parco.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2016\/12\/parco.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2016\/12\/parco.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts\/62571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/comments?post=62571"}],"version-history":[{"count":3,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts\/62571\/revisions"}],"predecessor-version":[{"id":63543,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts\/62571\/revisions\/63543"}],"wp:attachment":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/media?parent=62571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/categories?post=62571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/tags?post=62571"},{"taxonomy":"posizione","embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posizione?post=62571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}