{"id":32344,"date":"2019-04-14T16:56:14","date_gmt":"2019-04-14T14:56:14","guid":{"rendered":"https:\/\/diyandgarden.com\/?p=32344"},"modified":"2019-04-14T16:58:46","modified_gmt":"2019-04-14T14:58:46","slug":"ikea-inaugurates-its-first-pet-shop","status":"publish","type":"post","link":"https:\/\/diyandgarden.com\/en\/retail\/ikea-inaugurates-its-first-pet-shop\/","title":{"rendered":"Ikea inaugurates its first Pet Shop"},"content":{"rendered":"<p>The experiment is made at home, that is at the <strong>ELN\u00d2S Shopping<\/strong> mall in Roncadelle (near Brescia), where <strong>Ikea opened its first Pet shop in Italy<\/strong> on March 1st.<\/p>\n<p>32 square metres of dedicated space within the mall; <strong>32 square meters of &#8220;ideas for your four-legged friends&#8221;<\/strong> where you can see Ikea\u2019s LURVIG range of products, which is based on the five behaviours that our four-legged friends have in common: sleep, eat, play, run and stay close to us.<\/p>\n<p>A collection <strong>designed to be combined with some Ikea classics<\/strong>, for example the kennel for cats matches perfectly with the Kallax bookcase while the sofa kennel is a scaled-down version of a standard couch. The mat, easy to fit thanks to sewn-in belts, turns a table leg in a scratching post.<\/p>\n<p>Launched in 2017, <strong>the LURVIG range was designed by Imma Bermud\u00e9z<\/strong> and a team of animal lovers, with the support of veterinarians led by Barbara Sch\u00e4fer, who is also involved in the risk assessment procedures for the products of the Swedish company.<\/p>\n<p>&#8220;In many homes, dogs and cats are now an established presence that rightfully belongs to our families,&#8221; says <strong>Alessandro Gallavotti, IKEA Brescia Store Manager<\/strong> &#8220;with this new thematic area, Ikea wants to be closer and attentive to the needs of people and their pets.&#8221;<\/p>\n<p>An idea welcomed by <strong>Giovanni Umberto Marzini, Director of ELN\u00d2S Shopping<\/strong> who said: \u201cwe are enthusiast to add a new line to the offer of our mall, pet friendly as ever.&#8221;<\/p>\n<p>After the launch of March 1st with a photo shooting set for customers taking photographs together with their own pets, Ikea has planned other support initiatives throughout March, at the ELN\u00d2S shop:<\/p>\n<ul>\n<li><strong>Saturday 9 March and Sunday 10 March and the subsequent weekend,<\/strong> the stands of canine associations;<\/li>\n<li><strong>Saturday 23 March and Sunday 24 March, <\/strong>free courses with a canine educator and a series of video tutorials that are helpful in educating one\u2019s own dog.<\/li>\n<\/ul>\n<p>Today there are almost <strong>60 million pets in Italy<\/strong> belonging to their families and with a clearly defined role in our society.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Roncadelle (near Brescia), Ikea opened its first Pet shop in Italy on March 1st: 32 square metres of dedicated space within the mall where you can see Ikea\u2019s LURVIG range of products.<\/p>\n","protected":false},"author":12,"featured_media":31471,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"event_place_name":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2707],"tags":[3376,3378,3377],"posizione":[],"class_list":["post-32344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","tag-ikea-en","tag-lurvig-en","tag-pet-shop-en"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/03\/ikea-pet-shop-apertura-1.jpg?fit=799%2C400&ssl=1","jetpack-related-posts":[{"id":31468,"url":"https:\/\/diyandgarden.com\/distribuzione\/ikea-inaugura-il-suo-primo-pets-shop\/","url_meta":{"origin":32344,"position":0},"title":"Ikea inaugura il suo primo Pet&#8217;s shop","author":"Redazione","date":"4 March 2019","format":false,"excerpt":"L'esperimento lo fa a casa propria, ovvero nel centro commerciale ELN\u00d2S Shopping di Roncadelle (BS), dove dal 1\u00b0 marzo Ikea d\u00e0 il via al suo primo Pet shop in Italia. 32 mq di \u201cIdee per i tuoi amici a quattro zampe\u201d.","rel":"","context":"In &quot;Distribuzione&quot;","block_context":{"text":"Distribuzione","link":"https:\/\/diyandgarden.com\/distribuzione\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/03\/ikea-pet-shop-apertura-1.jpg?fit=799%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/03\/ikea-pet-shop-apertura-1.jpg?fit=799%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/03\/ikea-pet-shop-apertura-1.jpg?fit=799%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/03\/ikea-pet-shop-apertura-1.jpg?fit=799%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":16539,"url":"https:\/\/diyandgarden.com\/distribuzione\/bq-ecco-il-nuovo-big-box\/","url_meta":{"origin":32344,"position":1},"title":"B&amp;Q, ecco il nuovo big box","author":"Giulia Arrigoni","date":"13 June 2016","format":false,"excerpt":"Tutto pronto per il prossimo16 giugno, giorno in cui vedr\u00e0 la luce il nuovo concept B&Q. Il punto vendita sar\u00e0 aperto a Cribbs Causeway a Bristol.","rel":"","context":"In &quot;Distribuzione&quot;","block_context":{"text":"Distribuzione","link":"https:\/\/diyandgarden.com\/distribuzione\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2016\/06\/bq1a.jpg?fit=799%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2016\/06\/bq1a.jpg?fit=799%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2016\/06\/bq1a.jpg?fit=799%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2016\/06\/bq1a.jpg?fit=799%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":72633,"url":"https:\/\/diyandgarden.com\/en\/communication\/valex-on-tour-makes-a-stop-at-delloro-in-lecco\/","url_meta":{"origin":32344,"position":2},"title":"Valex &#8220;on Tour&#8221; makes a stop at Dell&#8217;Oro in Lecco","author":"Redazione","date":"24 April 2024","format":false,"excerpt":"The 'Valex on Tour', a journey through Italy to present, explain and let people try out the new Valex spring-summer range, continues in the summer. Meeting in Lecco, at the Dall'Oro Emanuele shop.","rel":"","context":"In &quot;Communication&quot;","block_context":{"text":"Communication","link":"https:\/\/diyandgarden.com\/en\/communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2024\/04\/valex-on-tour-A-jpg.webp?fit=800%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2024\/04\/valex-on-tour-A-jpg.webp?fit=800%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2024\/04\/valex-on-tour-A-jpg.webp?fit=800%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2024\/04\/valex-on-tour-A-jpg.webp?fit=800%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":30221,"url":"https:\/\/diyandgarden.com\/en\/communication\/bravissimi-by-bricobravo\/","url_meta":{"origin":32344,"position":3},"title":"Bravissimi by BricoBravo","author":"Giulia Arrigoni","date":"10 January 2019","format":false,"excerpt":"BricoBravo renovates the special offer plan reserved for its customers and launches Bravissimi, a selection of products that meets the purchaser\u2019s needs.","rel":"","context":"In &quot;Communication&quot;","block_context":{"text":"Communication","link":"https:\/\/diyandgarden.com\/en\/communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/Bravissimi-BricoBravo-apertura.jpg?fit=800%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/Bravissimi-BricoBravo-apertura.jpg?fit=800%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/Bravissimi-BricoBravo-apertura.jpg?fit=800%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/Bravissimi-BricoBravo-apertura.jpg?fit=800%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":31194,"url":"https:\/\/diyandgarden.com\/en\/retail\/raffaele-spa-a-host-of-new-developments-in-2019-starting-with-pronto-hobby\/","url_meta":{"origin":32344,"position":4},"title":"Raffaele SpA. A host of new developments in 2019, starting with Pronto Hobby","author":"Giulia Arrigoni","date":"22 February 2019","format":false,"excerpt":"This year is set to bring some major changes for the Raffaele SpA group, starting with its DIY division.","rel":"","context":"In &quot;Retail&quot;","block_context":{"text":"Retail","link":"https:\/\/diyandgarden.com\/en\/retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/logo-raffaele-apertura.jpg?fit=800%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/logo-raffaele-apertura.jpg?fit=800%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/logo-raffaele-apertura.jpg?fit=800%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/logo-raffaele-apertura.jpg?fit=800%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":30195,"url":"https:\/\/diyandgarden.com\/en\/retail\/diemme-ferramenta-no-e-commerce-and-no-promo-only-quality\/","url_meta":{"origin":32344,"position":5},"title":"Diemme Ferramenta, no e-commerce and no promo. Only quality","author":"Giulio Le Serre","date":"10 January 2019","format":false,"excerpt":"We are in Milan, in Via Solari, and here we meet Domenico Di Marando, owner of Diemme Ferramenta. We want to get a closer look at a bustling business located in the beating heart of the city.","rel":"","context":"In &quot;Retail&quot;","block_context":{"text":"Retail","link":"https:\/\/diyandgarden.com\/en\/retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/diemme-ferramenra.jpg?fit=800%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/diemme-ferramenra.jpg?fit=800%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/diemme-ferramenra.jpg?fit=800%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/diemme-ferramenra.jpg?fit=800%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts\/32344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/comments?post=32344"}],"version-history":[{"count":1,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts\/32344\/revisions"}],"predecessor-version":[{"id":32345,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts\/32344\/revisions\/32345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/media\/31471"}],"wp:attachment":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/media?parent=32344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/categories?post=32344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/tags?post=32344"},{"taxonomy":"posizione","embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posizione?post=32344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}