{"id":32284,"date":"2019-04-11T00:17:47","date_gmt":"2019-04-10T22:17:47","guid":{"rendered":"https:\/\/diyandgarden.com\/?p=32284"},"modified":"2022-05-08T11:46:05","modified_gmt":"2022-05-08T09:46:05","slug":"fitt-the-e-shop-by-yoyo-is-here","status":"publish","type":"post","link":"https:\/\/diyandgarden.com\/en\/production\/fitt-the-e-shop-by-yoyo-is-here\/","title":{"rendered":"Fitt &#8211; the e-shop by YOYO is here"},"content":{"rendered":"<p><span lang=\"EN-GB\">In 2019 \u2013 the year of its 50th anniversary \u2013 FITT\u00a0inaugurated the e-shop directed by YOYO, developed in collaboration with Alkemy*.\u00a0The e-commerce site is strongly linked to the change in pace the group began in 2016, and it places its central focus on the final client as one of its core principles.<\/span><\/p>\n<p><span lang=\"EN-GB\">Alessandro Mezzalira, CEO for FITT, commented: \u201cOn line purchases are a very important aspect for digital transformation that is changing the approach to selling and interacting with enthusiasts and with the retail world. We want to manage this change rather than be subject to it: a reason why we are adding traditional sales channels also to our e-commerce, giving life to a multichannel strategy that does not create conflict by synergy.&#8221;<\/span><\/p>\n<p><span lang=\"EN-GB\">\u201cWe are very proud that our e-shop, which features YOYO exclusively, was the absolute first in our sector,\u201d\u00a0<strong>Francesco Raganelli, Brand and Communication director for FITT, added<\/strong>.<\/span><\/p>\n<p><span lang=\"EN-GB\">To keep pace with the revolution, FITT has found in Alkemy <strong>a strategic partner with whom it can develop in-depth studies and benchmarks<\/strong> to build interaction within e-commerce, starting from the needs and behaviours of final users.<\/span><\/p>\n<p><span lang=\"EN-GB\">Alkemy is a company <strong>specializing in innovation in business models<\/strong> for large and medium size enterprises and was quoted on 5 December 2017 on the AIM market of the Italian Stock Exchange (ticker: ALK).<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2019 \u2013 the year of its 50th anniversary \u2013 FITT\u00a0inaugurated the e-shop directed by YOYO, developed in collaboration with Alkemy*.<\/p>\n","protected":false},"author":4,"featured_media":31159,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"event_place_name":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2704],"tags":[3365,2855,2857],"posizione":[],"class_list":["post-32284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-production","tag-e-shop-en","tag-fitt-en-2","tag-yoyo-en-2"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/02\/eshop-yoyo-apertura.jpg?fit=800%2C400&ssl=1","jetpack-related-posts":[{"id":30156,"url":"https:\/\/diyandgarden.com\/en\/production\/fitt-a-new-concept-for-stores\/","url_meta":{"origin":32284,"position":0},"title":"FITT, a new concept for stores","author":"Giulia Arrigoni","date":"10 January 2019","format":false,"excerpt":"Presented at the most recent Spoga+Gafa, the store experience concept by\u00a0FITT is strongly linked to the change in pace that the group announced a few years ago, where the cardinal principle is studying end user behaviour.","rel":"","context":"In &quot;Production&quot;","block_context":{"text":"Production","link":"https:\/\/diyandgarden.com\/en\/production\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/fitt-concept-store.jpg?fit=800%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/fitt-concept-store.jpg?fit=800%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/fitt-concept-store.jpg?fit=800%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/fitt-concept-store.jpg?fit=800%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":31157,"url":"https:\/\/diyandgarden.com\/produzione\/fitt-nasce-le-shop-diretto-di-yoyo\/","url_meta":{"origin":32284,"position":1},"title":"Fitt, nasce l&#8217;e-shop diretto di YOYO","author":"Redazione","date":"19 February 2019","format":false,"excerpt":"\"L\u2019acquisto on line sta cambiando il modo di vendere e di interagire con gli appassionati e con la distribuzione. Noi vogliamo gestire questo cambiamento, non subirlo\". Cos\u00ec, Mezzzalira di Fitt, annuncia la nascita dell'e-shop YOYO.","rel":"","context":"In &quot;Produzione&quot;","block_context":{"text":"Produzione","link":"https:\/\/diyandgarden.com\/produzione\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/02\/eshop-yoyo-apertura.jpg?fit=800%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/02\/eshop-yoyo-apertura.jpg?fit=800%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/02\/eshop-yoyo-apertura.jpg?fit=800%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/02\/eshop-yoyo-apertura.jpg?fit=800%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":32055,"url":"https:\/\/diyandgarden.com\/comunicazione\/yoyo-cambia-volto-e-punta-alla-passione\/","url_meta":{"origin":32284,"position":2},"title":"YOYO cambia volto e punta alla passione","author":"Redazione","date":"1 April 2019","format":false,"excerpt":"Il 2019 \u00e8 un anno di grandi cambiamenti per l\u2019iconico tubo rosso di FITT: dopo l\u2019e-shop diretto arriva anche una nuova campagna che parla di passione e di vita di tutti i giorni.","rel":"","context":"In &quot;Comunicazione&quot;","block_context":{"text":"Comunicazione","link":"https:\/\/diyandgarden.com\/comunicazione\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/04\/yoyo-campagna-a.jpg?fit=797%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/04\/yoyo-campagna-a.jpg?fit=797%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/04\/yoyo-campagna-a.jpg?fit=797%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/04\/yoyo-campagna-a.jpg?fit=797%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":21037,"url":"https:\/\/diyandgarden.com\/comunicazione\/yoyo-di-fitt-va-in-tv\/","url_meta":{"origin":32284,"position":3},"title":"YOYO di Fitt va in TV","author":"Redazione","date":"6 April 2017","format":false,"excerpt":"Fitt ha lanciato lo spot per la presentazione di YoYo. Girato a Tenerife con la casa di produzione Filmgood, lo spot verr\u00e0 programmato con flight di due differenti secondaggi, una versione da 15 ed una da 30\u201d secondi.","rel":"","context":"In &quot;Comunicazione&quot;","block_context":{"text":"Comunicazione","link":"https:\/\/diyandgarden.com\/comunicazione\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2017\/04\/ADV-campagna-YOYO1.jpg?fit=800%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2017\/04\/ADV-campagna-YOYO1.jpg?fit=800%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2017\/04\/ADV-campagna-YOYO1.jpg?fit=800%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2017\/04\/ADV-campagna-YOYO1.jpg?fit=800%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":32576,"url":"https:\/\/diyandgarden.com\/comunicazione\/fitt-e-verdemax-incontri-gratuiti-nei-garden-center\/","url_meta":{"origin":32284,"position":4},"title":"Fitt e Verdemax, incontri gratuiti nei garden center","author":"Redazione","date":"29 April 2019","format":false,"excerpt":"FITT e Verdemax insieme con Dana Frigerio per un ciclo di incontri gratuiti sul tema della progettazione del proprio angolo verde. Tre le date previste per il mese di maggio in altrettanti garden center.","rel":"","context":"In &quot;Comunicazione&quot;","block_context":{"text":"Comunicazione","link":"https:\/\/diyandgarden.com\/comunicazione\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/04\/FITT-Workshop-Dana-Frigerio-a.jpg?fit=800%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/04\/FITT-Workshop-Dana-Frigerio-a.jpg?fit=800%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/04\/FITT-Workshop-Dana-Frigerio-a.jpg?fit=800%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/04\/FITT-Workshop-Dana-Frigerio-a.jpg?fit=800%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":69576,"url":"https:\/\/diyandgarden.com\/en\/production\/fitt-opens-a-new-plant-in-the-u-s\/","url_meta":{"origin":32284,"position":5},"title":"FITT opens a new plant in the U.S.","author":"Redazione","date":"7 November 2023","format":false,"excerpt":"FITT's American dream, which began in 2017, is being transformed into a full-fledged industrial plan that will lead to the construction of a manufacturing plant in Anderson, Indiana.","rel":"","context":"In &quot;Production&quot;","block_context":{"text":"Production","link":"https:\/\/diyandgarden.com\/en\/production\/"},"img":{"alt_text":"FITT apre uno stabilimento in USA","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/11\/FITT-in-USA-A.jpg?fit=800%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/11\/FITT-in-USA-A.jpg?fit=800%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/11\/FITT-in-USA-A.jpg?fit=800%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/11\/FITT-in-USA-A.jpg?fit=800%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts\/32284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/comments?post=32284"}],"version-history":[{"count":2,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts\/32284\/revisions"}],"predecessor-version":[{"id":52754,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts\/32284\/revisions\/52754"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/media\/31159"}],"wp:attachment":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/media?parent=32284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/categories?post=32284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/tags?post=32284"},{"taxonomy":"posizione","embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posizione?post=32284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}