{"id":32284,"date":"2019-04-11T00:17:47","date_gmt":"2019-04-10T22:17:47","guid":{"rendered":"https:\/\/diyandgarden.com\/?p=32284"},"modified":"2022-05-08T11:46:05","modified_gmt":"2022-05-08T09:46:05","slug":"fitt-the-e-shop-by-yoyo-is-here","status":"publish","type":"post","link":"https:\/\/diyandgarden.com\/en\/production\/fitt-the-e-shop-by-yoyo-is-here\/","title":{"rendered":"Fitt &#8211; the e-shop by YOYO is here"},"content":{"rendered":"<p><span lang=\"EN-GB\">In 2019 \u2013 the year of its 50th anniversary \u2013 FITT\u00a0inaugurated the e-shop directed by YOYO, developed in collaboration with Alkemy*.\u00a0The e-commerce site is strongly linked to the change in pace the group began in 2016, and it places its central focus on the final client as one of its core principles.<\/span><\/p>\n<p><span lang=\"EN-GB\">Alessandro Mezzalira, CEO for FITT, commented: \u201cOn line purchases are a very important aspect for digital transformation that is changing the approach to selling and interacting with enthusiasts and with the retail world. We want to manage this change rather than be subject to it: a reason why we are adding traditional sales channels also to our e-commerce, giving life to a multichannel strategy that does not create conflict by synergy.&#8221;<\/span><\/p>\n<p><span lang=\"EN-GB\">\u201cWe are very proud that our e-shop, which features YOYO exclusively, was the absolute first in our sector,\u201d\u00a0<strong>Francesco Raganelli, Brand and Communication director for FITT, added<\/strong>.<\/span><\/p>\n<p><span lang=\"EN-GB\">To keep pace with the revolution, FITT has found in Alkemy <strong>a strategic partner with whom it can develop in-depth studies and benchmarks<\/strong> to build interaction within e-commerce, starting from the needs and behaviours of final users.<\/span><\/p>\n<p><span lang=\"EN-GB\">Alkemy is a company <strong>specializing in innovation in business models<\/strong> for large and medium size enterprises and was quoted on 5 December 2017 on the AIM market of the Italian Stock Exchange (ticker: ALK).<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2019 \u2013 the year of its 50th anniversary \u2013 FITT\u00a0inaugurated the e-shop directed by YOYO, developed in collaboration with Alkemy*.<\/p>\n","protected":false},"author":4,"featured_media":31159,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"event_place_name":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2704],"tags":[3365,2855,2857],"posizione":[],"class_list":["post-32284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-production","tag-e-shop-en","tag-fitt-en-2","tag-yoyo-en-2"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/diyandgarden.com\/wp-content\/uploads\/2019\/02\/eshop-yoyo-apertura.jpg","jetpack-related-posts":[{"id":30156,"url":"https:\/\/diyandgarden.com\/en\/production\/fitt-a-new-concept-for-stores\/","url_meta":{"origin":32284,"position":0},"title":"FITT, a new concept for stores","author":"Giulia Arrigoni","date":"10 January 2019","format":false,"excerpt":"Presented at the most recent Spoga+Gafa, the store experience concept by\u00a0FITT is strongly linked to the change in pace that the group announced a few years ago, where the cardinal principle is studying end user behaviour.","rel":"","context":"In &quot;Production&quot;","block_context":{"text":"Production","link":"https:\/\/diyandgarden.com\/en\/production\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/fitt-concept-store.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/fitt-concept-store.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/fitt-concept-store.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/fitt-concept-store.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":69576,"url":"https:\/\/diyandgarden.com\/en\/production\/fitt-opens-a-new-plant-in-the-u-s\/","url_meta":{"origin":32284,"position":1},"title":"FITT opens a new plant in the U.S.","author":"Redazione","date":"7 November 2023","format":false,"excerpt":"FITT's American dream, which began in 2017, is being transformed into a full-fledged industrial plan that will lead to the construction of a manufacturing plant in Anderson, Indiana.","rel":"","context":"In &quot;Production&quot;","block_context":{"text":"Production","link":"https:\/\/diyandgarden.com\/en\/production\/"},"img":{"alt_text":"FITT apre uno stabilimento in USA","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/11\/FITT-in-USA-A.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/11\/FITT-in-USA-A.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/11\/FITT-in-USA-A.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/11\/FITT-in-USA-A.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":30704,"url":"https:\/\/diyandgarden.com\/en\/production\/fitt-research-financing-from-the-ministry-of-economic-development\/","url_meta":{"origin":32284,"position":2},"title":"FITT, research financing from the Ministry of Economic Development","author":"Giulia Arrigoni","date":"25 January 2019","format":false,"excerpt":"With the\u00a0project \u201cNew generation \u2018100% Made in Italy\u2019 of functional products for the transportation of fluids\u00a0in EU and non-EU Garden, Building and Industrial sectors\u201d, FITT has received 10 million euros funding from the Italian Ministry of Economic Development. The financing is part of the tender Major Projects - Revolving Fund\u2026","rel":"","context":"In &quot;Production&quot;","block_context":{"text":"Production","link":"https:\/\/diyandgarden.com\/en\/production\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/FITT-10-milioni.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/FITT-10-milioni.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/FITT-10-milioni.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/FITT-10-milioni.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":30195,"url":"https:\/\/diyandgarden.com\/en\/retail\/diemme-ferramenta-no-e-commerce-and-no-promo-only-quality\/","url_meta":{"origin":32284,"position":3},"title":"Diemme Ferramenta, no e-commerce and no promo. Only quality","author":"Giulio Le Serre","date":"10 January 2019","format":false,"excerpt":"We are in Milan, in Via Solari, and here we meet Domenico Di Marando, owner of Diemme Ferramenta. We want to get a closer look at a bustling business located in the beating heart of the city.","rel":"","context":"In &quot;Retail&quot;","block_context":{"text":"Retail","link":"https:\/\/diyandgarden.com\/en\/retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/diemme-ferramenra.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/diemme-ferramenra.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/diemme-ferramenra.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/diemme-ferramenra.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":69609,"url":"https:\/\/diyandgarden.com\/en\/trends\/live-shopping-which-and-how-many-products\/","url_meta":{"origin":32284,"position":4},"title":"Live shopping, which and how many products?","author":"Giulia Arrigoni","date":"18 December 2023","format":false,"excerpt":"In the construction of a Live shopping can not miss the design of the range of products that you are going to present and sell. How to choose, how many and in what way?","rel":"","context":"In &quot;Trends&quot;","block_context":{"text":"Trends","link":"https:\/\/diyandgarden.com\/en\/trends\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/12\/tavola-rotonda-bronet1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/12\/tavola-rotonda-bronet1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/12\/tavola-rotonda-bronet1.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":69622,"url":"https:\/\/diyandgarden.com\/en\/trends\/live-shopping-the-node-of-payments\/","url_meta":{"origin":32284,"position":5},"title":"Live Shopping, the node of payments","author":"Giulia Arrigoni","date":"18 December 2023","format":false,"excerpt":"Relative to what is happening in China, where digitization of payments is highest, here in Italy resistance is still present, and this is compounded by a technological limitation.","rel":"","context":"In &quot;Trends&quot;","block_context":{"text":"Trends","link":"https:\/\/diyandgarden.com\/en\/trends\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/12\/tavola-rotonda-bronet-A2.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/12\/tavola-rotonda-bronet-A2.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/12\/tavola-rotonda-bronet-A2.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/12\/tavola-rotonda-bronet-A2.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts\/32284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/comments?post=32284"}],"version-history":[{"count":2,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts\/32284\/revisions"}],"predecessor-version":[{"id":52754,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts\/32284\/revisions\/52754"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/media\/31159"}],"wp:attachment":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/media?parent=32284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/categories?post=32284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/tags?post=32284"},{"taxonomy":"posizione","embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posizione?post=32284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}