{"id":32193,"date":"2019-04-09T14:19:15","date_gmt":"2019-04-09T12:19:15","guid":{"rendered":"https:\/\/diyandgarden.com\/?p=32193"},"modified":"2023-09-10T12:11:02","modified_gmt":"2023-09-10T10:11:02","slug":"bricobravo-speaks-german-too","status":"publish","type":"post","link":"https:\/\/diyandgarden.com\/en\/retail\/bricobravo-speaks-german-too\/","title":{"rendered":"BricoBravo speaks German, too"},"content":{"rendered":"<p>BricoBravo continues its expansion and moves into the German market. In fact, after the French site \u2013 online for little more than a year for users in <strong>France, Belgium and Luxembourg<\/strong> &#8211; BricoBravo has expanded its business to <strong>Germany and Austria<\/strong>, thanks in part to a strategy that has expanded the team drawing from other countries.<\/p>\n<p>\u201cOpening up to new markets is an important step that fills us with satisfaction and new expectations,\u201d <strong>Alessandro Sam\u00e0, CEO for BricoBravo explains<\/strong>. \u201cThe choice of expanding into France has proved extremely positive, it has made us more aware and better equipped to manage foreign markets, helping to opening the path to new internationalization projects. German consumers are much more likely to make use of e-commerce than their Italian counterparts and we expect a significant penetration on the key market\u201d.<\/p>\n<p>The German site de.bricobravo.com mirrors the Italian site, maintaining a clear style and interface designed to optimize the user experience. <strong>On the homepage there is a lot of space for the big brands<\/strong> and the most clicked categories by season, to simplify navigation. It also shows <strong>current offers<\/strong> with the many promotions proposed on the multilingual site, like Bravissimi, Promos Flash (Sconti Flash in Italy) and the Outlet section with discounts of up to 80%.<\/p>\n<p>German users will have access to <strong>all the services already available<\/strong> on the Italian and French site, starting with the Bravo Card, the loyalty programme that gives members points they turn into discounts to use for subsequent orders, <strong>through to payments<\/strong> for orders over 100 euro and 60 day returns.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BricoBravo continues its expansion and moves into the German market: after the French site BricoBravo has expanded its business to Germany and Austria.<\/p>\n","protected":false},"author":4,"featured_media":31731,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"event_place_name":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2707],"tags":[2826,3343],"posizione":[],"class_list":["post-32193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","tag-bricobravo-en","tag-germany"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/03\/BricoBravo-DE-apertura.jpg?fit=800%2C400&ssl=1","jetpack-related-posts":[{"id":30221,"url":"https:\/\/diyandgarden.com\/en\/communication\/bravissimi-by-bricobravo\/","url_meta":{"origin":32193,"position":0},"title":"Bravissimi by BricoBravo","author":"Giulia Arrigoni","date":"10 January 2019","format":false,"excerpt":"BricoBravo renovates the special offer plan reserved for its customers and launches Bravissimi, a selection of products that meets the purchaser\u2019s needs.","rel":"","context":"In &quot;Communication&quot;","block_context":{"text":"Communication","link":"https:\/\/diyandgarden.com\/en\/communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/Bravissimi-BricoBravo-apertura.jpg?fit=800%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/Bravissimi-BricoBravo-apertura.jpg?fit=800%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/Bravissimi-BricoBravo-apertura.jpg?fit=800%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/Bravissimi-BricoBravo-apertura.jpg?fit=800%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":30700,"url":"https:\/\/diyandgarden.com\/en\/retail\/bricobravo-to-protect-purchases-with-bravo-safe\/","url_meta":{"origin":32193,"position":1},"title":"BricoBravo to protect purchases with Bravo Safe","author":"Giulia Arrigoni","date":"25 January 2019","format":false,"excerpt":"A new service for BricoBravo customers. The new service is\u00a0Bravo Safe,\u00a0providing insurance\u00a0to protect purchases against accidental damage, in addition to extending product warranties. Developed in collaboration with Allianz, the service, available in the section \u201cInsurance\u201d on the website, is simple and risk-free for users who can take out a customized\u2026","rel":"","context":"In &quot;Retail&quot;","block_context":{"text":"Retail","link":"https:\/\/diyandgarden.com\/en\/retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/bricosafe-apertura.jpg?fit=800%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/bricosafe-apertura.jpg?fit=800%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/bricosafe-apertura.jpg?fit=800%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/bricosafe-apertura.jpg?fit=800%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":31728,"url":"https:\/\/diyandgarden.com\/distribuzione\/bricobravo-parla-anche-tedesco\/","url_meta":{"origin":32193,"position":2},"title":"BricoBravo parla anche tedesco","author":"Giulia Arrigoni","date":"18 March 2019","format":false,"excerpt":"Dopo il sito francese - online da poco pi\u00f9 di un anno per gli utenti di Francia, Belgio e Lussemburgo -, BricoBravo ha esteso il suo business a Germania e Austria.","rel":"","context":"In &quot;Distribuzione&quot;","block_context":{"text":"Distribuzione","link":"https:\/\/diyandgarden.com\/distribuzione\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/03\/BricoBravo-DE-apertura.jpg?fit=800%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/03\/BricoBravo-DE-apertura.jpg?fit=800%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/03\/BricoBravo-DE-apertura.jpg?fit=800%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/03\/BricoBravo-DE-apertura.jpg?fit=800%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":74667,"url":"https:\/\/diyandgarden.com\/en\/gds-report\/gds-brico-home-improvement-monitoring-june-2024\/","url_meta":{"origin":32193,"position":3},"title":"GDS Brico\/Home Improvement Monitoring June 2024","author":"Giulia Arrigoni","date":"30 July 2024","format":false,"excerpt":"After the \"revolution\" of 2023 with the decrease of the GDS network dedicated to Home Improvement, with a decrease of as many as 31 stores, this first half of 2024 again registers a positive sign.","rel":"","context":"In &quot;GDS Report&quot;","block_context":{"text":"GDS Report","link":"https:\/\/diyandgarden.com\/en\/gds-report\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2024\/07\/header-quad-1-jpg.webp?fit=401%2C401&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":32481,"url":"https:\/\/diyandgarden.com\/comunicazione\/bricobravo-un-logo-per-il-60-compleanno\/","url_meta":{"origin":32193,"position":4},"title":"BricoBravo, un logo per il 60\u00b0 compleanno","author":"Redazione","date":"18 April 2019","format":false,"excerpt":"Per celebrare questo importante traguardo, BricoBravo ha realizzato un nuovo logo ad hoc per il sessantesimo anniversario che, per tutto il 2019, si potr\u00e0 trovare in tutta la comunicazione dell'insegna.","rel":"","context":"In &quot;Comunicazione&quot;","block_context":{"text":"Comunicazione","link":"https:\/\/diyandgarden.com\/comunicazione\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/04\/bricobravo-60-anni-apertura.jpg?fit=800%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/04\/bricobravo-60-anni-apertura.jpg?fit=800%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/04\/bricobravo-60-anni-apertura.jpg?fit=800%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/04\/bricobravo-60-anni-apertura.jpg?fit=800%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":30702,"url":"https:\/\/diyandgarden.com\/en\/trends\/deloitte-11-diy-retailers-in-the-top-250\/","url_meta":{"origin":32193,"position":5},"title":"Deloitte, 11 DIY retailers in the Top 250","author":"Giulia Arrigoni","date":"25 January 2019","format":false,"excerpt":"Global Powers of Retailing, produced by Deloitte, is an annual publication that identifies the world\u2019s 250 largest retailers on the basis of publicly available data. The latest edition, the 22nd, refers to the fiscal year 2017, and the analysis of the various retailers\u2019 performances takes into account all the areas\u2026","rel":"","context":"In &quot;Trends&quot;","block_context":{"text":"Trends","link":"https:\/\/diyandgarden.com\/en\/trends\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/deloitte-apertura.jpg?fit=800%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/deloitte-apertura.jpg?fit=800%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/deloitte-apertura.jpg?fit=800%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/deloitte-apertura.jpg?fit=800%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts\/32193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/comments?post=32193"}],"version-history":[{"count":2,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts\/32193\/revisions"}],"predecessor-version":[{"id":62931,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts\/32193\/revisions\/62931"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/media\/31731"}],"wp:attachment":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/media?parent=32193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/categories?post=32193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/tags?post=32193"},{"taxonomy":"posizione","embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posizione?post=32193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}