{"id":32191,"date":"2019-04-09T14:06:33","date_gmt":"2019-04-09T12:06:33","guid":{"rendered":"https:\/\/diyandgarden.com\/?p=32191"},"modified":"2019-04-09T14:06:33","modified_gmt":"2019-04-09T12:06:33","slug":"brico-io-a-new-organization-with-3-directions","status":"publish","type":"post","link":"https:\/\/diyandgarden.com\/en\/retail\/brico-io-a-new-organization-with-3-directions\/","title":{"rendered":"Brico io, a new organization with 3 directions"},"content":{"rendered":"<p>\u201cI am very satisfied and honoured by the confidence placed in me to hold a position that merges two of the specializations I have acquired in more than 25 years at Brico io. Being able to have a complete overview and synergy of sales and purchases creates the optimal conditions to develop an offer that is increasingly in line with our customers&#8217; demands.\u201d These are the words of Paolo Micolucci, <strong>commenting on his new appointment<\/strong>.<\/p>\n<p>An appointment, that of Paolo Micolucci as head of the Marketing Department,\u00a0which we have written about, but this is not the only change at Brico io where, as of 13 February, a new management organization has been established.<\/p>\n<p>The\u00a0<strong>Marketing Department<\/strong>, including the Purchases, Sales, Logistics, Marketing and E-Commerce operations, is now entrusted to <strong>Paolo Micolucci, <\/strong>who will coordinate <strong>a staff made up of<\/strong> the Purchase Office manager, <strong>Edoardo Soriani<\/strong>; the Logistics Office manager, <strong>Massimo Vichi;<\/strong> the Coordinator of Area Sales Managers, <strong>Piero Simonetti<\/strong>; Marketing Office manager, <strong>Elena Baggini<\/strong>; Digital Marketing Office manager \u2013 E-commerce, <strong>Claudia Sanson<\/strong>.<\/p>\n<p>At the same time, Paolo Micolucci will also hold the position of\u00a0<strong>Employer Delegated to Safety <\/strong>with the collaboration of <strong>Luca Di Benedetto<\/strong> (RSPP).<\/p>\n<p><strong>Aurelio Marchese<\/strong> has been entrusted with the <strong>Development and Franchising Department<\/strong>, which also includes the Technical and Merchandising sectors.<\/p>\n<p><strong>Luigi Guerieri<\/strong> remains at the helm of the <strong>Administration<\/strong>, Finance, Control and Information System Department<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Brico io, as of 13 February, a new management organization has been established.<\/p>\n","protected":false},"author":4,"featured_media":31100,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"event_place_name":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2707],"tags":[2819,3341],"posizione":[],"class_list":["post-32191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","tag-brico-io-en","tag-paolo-micolucci-en"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/02\/paolo-Micolucci.jpg?fit=800%2C400&ssl=1","jetpack-related-posts":[{"id":31187,"url":"https:\/\/diyandgarden.com\/en\/retail\/dr-brico-a-new-diy-centre-with-evoluzione-brico\/","url_meta":{"origin":32191,"position":0},"title":"Dr Brico, a new DIY centre (with Evoluzione Brico)","author":"Giulia Arrigoni","date":"22 February 2019","format":false,"excerpt":"The opening of a new DIY centre named Dr Brico is scheduled for the 19th December of this year.","rel":"","context":"In &quot;Retail&quot;","block_context":{"text":"Retail","link":"https:\/\/diyandgarden.com\/en\/retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2018\/12\/dr-brico-apertura.jpg?fit=800%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2018\/12\/dr-brico-apertura.jpg?fit=800%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2018\/12\/dr-brico-apertura.jpg?fit=800%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2018\/12\/dr-brico-apertura.jpg?fit=800%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":72633,"url":"https:\/\/diyandgarden.com\/en\/communication\/valex-on-tour-makes-a-stop-at-delloro-in-lecco\/","url_meta":{"origin":32191,"position":1},"title":"Valex &#8220;on Tour&#8221; makes a stop at Dell&#8217;Oro in Lecco","author":"Redazione","date":"24 April 2024","format":false,"excerpt":"The 'Valex on Tour', a journey through Italy to present, explain and let people try out the new Valex spring-summer range, continues in the summer. Meeting in Lecco, at the Dall'Oro Emanuele shop.","rel":"","context":"In &quot;Communication&quot;","block_context":{"text":"Communication","link":"https:\/\/diyandgarden.com\/en\/communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2024\/04\/valex-on-tour-A-jpg.webp?fit=800%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2024\/04\/valex-on-tour-A-jpg.webp?fit=800%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2024\/04\/valex-on-tour-A-jpg.webp?fit=800%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2024\/04\/valex-on-tour-A-jpg.webp?fit=800%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":30698,"url":"https:\/\/diyandgarden.com\/en\/retail\/brico-io-the-home-center-in-the-city\/","url_meta":{"origin":32191,"position":2},"title":"Brico io, the home center in the city","author":"Giulia Arrigoni","date":"25 January 2019","format":false,"excerpt":"\"The ideal store with the right division between technical and decorative area\" this is the incipit of Paolo Roghi, responsible for the merchandising of Bricoio, during the visit of TEN in Palmanova street, in Milan.","rel":"","context":"In &quot;Retail&quot;","block_context":{"text":"Retail","link":"https:\/\/diyandgarden.com\/en\/retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/BRICOIO-PALMANOVA-APERTURA.jpg?fit=800%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/BRICOIO-PALMANOVA-APERTURA.jpg?fit=800%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/BRICOIO-PALMANOVA-APERTURA.jpg?fit=800%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/BRICOIO-PALMANOVA-APERTURA.jpg?fit=800%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":71845,"url":"https:\/\/diyandgarden.com\/en\/retail\/obi-opens-in-la-spezia-and-voices-new-course\/","url_meta":{"origin":32191,"position":3},"title":"OBI opens in La Spezia and voices new course","author":"Giulia Arrigoni","date":"15 March 2024","format":false,"excerpt":"The sign's 57th store opens today, March 1. More than 6,000 sq. m. of exhibition space and a large portion dedicated to the garden and outdoor division. Statements from the president, Paolo Alemagna.","rel":"","context":"In &quot;Retail&quot;","block_context":{"text":"Retail","link":"https:\/\/diyandgarden.com\/en\/retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2024\/03\/OBI-LA-SPEZIA-A.jpg?fit=800%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2024\/03\/OBI-LA-SPEZIA-A.jpg?fit=800%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2024\/03\/OBI-LA-SPEZIA-A.jpg?fit=800%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2024\/03\/OBI-LA-SPEZIA-A.jpg?fit=800%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":63422,"url":"https:\/\/diyandgarden.com\/en\/retail\/micaela-cappello-new-entry-in-brico-io\/","url_meta":{"origin":32191,"position":4},"title":"Micaela Cappello, new entry in Brico io.","author":"Giulia Arrigoni","date":"24 September 2023","format":false,"excerpt":"He joined the sign just under two months ago. She is Brico io's new Purchasing and Marketing manager, whom we met at the House in the Fall event.","rel":"","context":"In &quot;Retail&quot;","block_context":{"text":"Retail","link":"https:\/\/diyandgarden.com\/en\/retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/07\/micaela-cappello-brico-io.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/07\/micaela-cappello-brico-io.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/07\/micaela-cappello-brico-io.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/07\/micaela-cappello-brico-io.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":69611,"url":"https:\/\/diyandgarden.com\/en\/trends\/live-shopping-as-a-marketing-tool\/","url_meta":{"origin":32191,"position":5},"title":"Live shopping as a marketing tool","author":"Giulia Arrigoni","date":"8 December 2023","format":false,"excerpt":"For Paolo Arcuri, sales manager of Leifheit Italia, it is incorrect to evaluate live shopping solely as a sales tool, as it proves to be very effective as a communication vehicle","rel":"","context":"In &quot;Trends&quot;","block_context":{"text":"Trends","link":"https:\/\/diyandgarden.com\/en\/trends\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/12\/tavola-rotonda-bronet-A1.jpg?fit=800%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/12\/tavola-rotonda-bronet-A1.jpg?fit=800%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/12\/tavola-rotonda-bronet-A1.jpg?fit=800%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/12\/tavola-rotonda-bronet-A1.jpg?fit=800%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts\/32191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/comments?post=32191"}],"version-history":[{"count":1,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts\/32191\/revisions"}],"predecessor-version":[{"id":32192,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts\/32191\/revisions\/32192"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/media\/31100"}],"wp:attachment":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/media?parent=32191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/categories?post=32191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/tags?post=32191"},{"taxonomy":"posizione","embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posizione?post=32191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}