{"id":31194,"date":"2019-02-22T11:52:48","date_gmt":"2019-02-22T10:52:48","guid":{"rendered":"https:\/\/diyandgarden.com\/?p=31194"},"modified":"2019-02-22T12:03:38","modified_gmt":"2019-02-22T11:03:38","slug":"raffaele-spa-a-host-of-new-developments-in-2019-starting-with-pronto-hobby","status":"publish","type":"post","link":"https:\/\/diyandgarden.com\/en\/retail\/raffaele-spa-a-host-of-new-developments-in-2019-starting-with-pronto-hobby\/","title":{"rendered":"Raffaele SpA. A host of new developments in 2019, starting with Pronto Hobby"},"content":{"rendered":"<p>This year is set to bring some major changes for <strong>the Raffaele SpA<\/strong> <strong>group<\/strong>, starting with its DIY division, whose six sales outlets have kicked off 2019 with new brand graphics. A decade since its first store opened \u2014 in Maida (near Cosenza, Italy) \u2014, <strong>Pronto Hobby Brico has become Pronto Hobby, to which is added the slogan \u201cpassione brico\u201d (\u201clove DIY\u201d)<\/strong>.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30617\" data-permalink=\"https:\/\/diyandgarden.com\/distribuzione\/raffaele-spa-un-2019-di-novita-a-cominciare-da-pronto-hobby\/attachment\/pronto-hobby\/\" data-orig-file=\"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/pronto-hobby.jpg?fit=800%2C327&amp;ssl=1\" data-orig-size=\"800,327\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/pronto-hobby.jpg?fit=800%2C327&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/pronto-hobby.jpg?fit=440%2C180&amp;ssl=1\" class=\"alignnone size-full wp-image-30617\" src=\"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/pronto-hobby.jpg?resize=800%2C327&#038;ssl=1\" alt=\"\" width=\"800\" height=\"327\" srcset=\"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/pronto-hobby.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/pronto-hobby.jpg?resize=440%2C180&amp;ssl=1 440w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Seen as a way to underline the brand\u2019s mission and help it to stand out, this is also meant to convey a precise message in content terms, indicating that the stores cater to all kinds of hobby interests, <strong>through rapid and efficient staff and stores<\/strong>.<\/p>\n<p>That this is an operation not just in form but also substance can be clearly seen from the expansion of the ranges offered \u2014 for example <strong>the introduction of wallpaper<\/strong> \u2014 and also the services, where a particular highlight is the <strong>addition of a new wood processing workshop<\/strong>.<\/p>\n<p><strong>Giuseppe Minardi, sales and development director of the chain, who is joined by Eugenia Raffaele, the group\u2019s marketing director<\/strong>, tells us more: \u201cIt is a major project that we are implementing at the Maida store. It involves the installation of ad hoc professional machinery and will employ two specialised staff members, both <strong>professional carpenters<\/strong>\u201d.<\/p>\n<p>Supported by an investment of almost 100 thousand euros, it is a means of offering the clientele of all Pronto Hobby stores the possibility of purchasing <strong>outsize products<\/strong> as well as, \u201cwithout in any way seeking to compete with the big players in the sector, <strong>a range of products of our own<\/strong>. These are product lines that will complete our basic ranges.\u201d<\/p>\n<p>The creation of this workshop is part of <strong>an expansion plan revolving around the Maida store,<\/strong> whose overall <strong>sales area will be increased by around 600 square metres<\/strong>. \u201cAs a result of the setting up of the new workshop, the wood processing area as a whole will increase in size <strong>from 100 to 250 square metres<\/strong>\u201d Minardi continues. \u201cThe rest of the space will be given over to the promotional area\u201d. The work will begin this February and should be finished before the summer.<\/p>\n<p>But that is not all. Work has already begun to <strong>transfer the entire group to a larger and <\/strong>more efficient <strong>facility, <\/strong>still in the same area of Maida. It is a 20 thousand square metre building that, within this year, will become the home of Raffaele Spa\u2019s headquarters. <strong>The heart of this new facility will be the new CEDI which will increase in size from its current 8,000 to 18,000 square metres<\/strong>. The expansion project should be complete by the end of 2019.<\/p>\n<p>Finally. <strong>On what note did 2018 end and what are you expecting 2019 to bring?<\/strong> \u201cWe realise that 2018 was a tricky year, and we, too, in the first two months of it saw a certain slowdown,\u201d Minardi says. \u201cMarch saw things taking a turn for the better and we started working well again, and were therefore able to end the year on a positive note, recording good performances in all our stores. As for 2019, the year started well for us and we are feeling optimistic. It is my view that we ourselves are the ones who determine our market, and as long as we have the goods in stock at the right price, the rest will naturally follow.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><strong>PS:<\/strong> It should be added that the Raffaele SpA logo has also undergone a recent\u00a0restyling, which has resulted in one specially designed to encapsulate the company\u2019s values, which relate to modernity, innovation and living in all its different forms.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This year is set to bring some major changes for the Raffaele SpA group, starting with its DIY division.<\/p>\n","protected":false},"author":4,"featured_media":30616,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"event_place_name":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2707],"tags":[3119,3120,2720,3101,3100],"posizione":[],"class_list":["post-31194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","tag-do-it-yourself-en","tag-home-improvement-en","tag-italy","tag-pronto-hobby","tag-raffaele-spa"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/logo-raffaele-apertura.jpg?fit=800%2C400&ssl=1","jetpack-related-posts":[{"id":73493,"url":"https:\/\/diyandgarden.com\/distribuzione\/nuovo-pronto-hobby-a-catanzaro\/","url_meta":{"origin":31194,"position":0},"title":"Nuovo Pronto Hobby a Catanzaro","author":"Redazione","date":"7 June 2024","format":false,"excerpt":"Dopo l'inaugurazione, nello scorso novembre 2023, del punto vendita Pronto Hobby Brico di Amantea per Raffaele SPA, a breve si preannuncia anche l'apertura del settimo negozio.","rel":"","context":"In &quot;Distribuzione&quot;","block_context":{"text":"Distribuzione","link":"https:\/\/diyandgarden.com\/distribuzione\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2024\/06\/pronto-hobby-A-jpg.webp?fit=800%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2024\/06\/pronto-hobby-A-jpg.webp?fit=800%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2024\/06\/pronto-hobby-A-jpg.webp?fit=800%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2024\/06\/pronto-hobby-A-jpg.webp?fit=800%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":30614,"url":"https:\/\/diyandgarden.com\/distribuzione\/raffaele-spa-un-2019-di-novita-a-cominciare-da-pronto-hobby\/","url_meta":{"origin":31194,"position":1},"title":"Raffaele Spa. Un 2019 di novit\u00e0, a cominciare da Pronto Hobby","author":"Giulia Arrigoni","date":"21 January 2019","format":false,"excerpt":"Comincia con il restyling del logo \"Pronto Hobby\" il 2019 del Gruppo Raffaele Spa. Ma \u00e8 solo l'inizio perch\u00e9 l'anno sar\u00e0 molto intenso per il gruppo calabrese con un ampliamento, nuovi assortimenti, un laboratorio con due falegnami professionisti e una nuova sede.","rel":"","context":"In &quot;Distribuzione&quot;","block_context":{"text":"Distribuzione","link":"https:\/\/diyandgarden.com\/distribuzione\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/logo-raffaele-apertura.jpg?fit=800%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/logo-raffaele-apertura.jpg?fit=800%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/logo-raffaele-apertura.jpg?fit=800%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/logo-raffaele-apertura.jpg?fit=800%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":32342,"url":"https:\/\/diyandgarden.com\/en\/retail\/gruppo-papino-5-diy-stores-joins-bricolife\/","url_meta":{"origin":31194,"position":2},"title":"Gruppo Papino (5 DIY stores) joins Bricolife","author":"Redazione","date":"14 April 2019","format":false,"excerpt":"A new arrival at the Bricolife consortium that builds on its continued expansion. The new addition is Gruppo Papino Spa, with 5 \u201cPapino Brico\u201d DIY stores.","rel":"","context":"In &quot;Retail&quot;","block_context":{"text":"Retail","link":"https:\/\/diyandgarden.com\/en\/retail\/"},"img":{"alt_text":"Gruppo Papino","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/03\/papino-brico-apertura.jpg?fit=800%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/03\/papino-brico-apertura.jpg?fit=800%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/03\/papino-brico-apertura.jpg?fit=800%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/03\/papino-brico-apertura.jpg?fit=800%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":35209,"url":"https:\/\/diyandgarden.com\/distribuzione\/incendo-doloso-per-pronto-hobby-brico\/","url_meta":{"origin":31194,"position":3},"title":"Incendo doloso per Pronto Hobby Brico","author":"Giulia Arrigoni","date":"17 October 2019","format":false,"excerpt":"Dopo il tentativo di furto e l'intimidazione del settembre del 2018, lo stesso punto vendita di Squillace (Cz) \u00e8 stato nuovamente preso di mira. Con un incendio. Pronta la risposta dello staff che ha lavorato per la riapertura, gi\u00e0 da domani 18 ottobre.","rel":"","context":"In &quot;Distribuzione&quot;","block_context":{"text":"Distribuzione","link":"https:\/\/diyandgarden.com\/distribuzione\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/10\/pronto-hobby-brico-incendio-A.jpg?fit=800%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/10\/pronto-hobby-brico-incendio-A.jpg?fit=800%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/10\/pronto-hobby-brico-incendio-A.jpg?fit=800%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/10\/pronto-hobby-brico-incendio-A.jpg?fit=800%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":71863,"url":"https:\/\/diyandgarden.com\/en\/gds-report\/gds-brico-home-improvement-monitoring-december-2023\/","url_meta":{"origin":31194,"position":4},"title":"Italians retailers DIY&amp;Garden, Home Improvement Monitoring December 2023","author":"Giulia Arrigoni","date":"15 March 2024","format":false,"excerpt":"The year 2023 is confirmed as the year of Gds Brico&Garden's network downsizing, with the change from just under 800 stores - 797 to be exact - to 766 as of December 31, 2023.","rel":"","context":"In &quot;GDS Report&quot;","block_context":{"text":"GDS Report","link":"https:\/\/diyandgarden.com\/en\/gds-report\/"},"img":{"alt_text":"Report GDS brico&garden giugno 2023","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/07\/header.jpg?fit=1200%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/07\/header.jpg?fit=1200%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/07\/header.jpg?fit=1200%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/07\/header.jpg?fit=1200%2C600&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/07\/header.jpg?fit=1200%2C600&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":32361,"url":"https:\/\/diyandgarden.com\/en\/gds-report\/2018-survey-of-diygarden-superstores-the-analysis\/","url_meta":{"origin":31194,"position":5},"title":"2018 survey of DIY&#038;Garden superstores. The analysis.","author":"Giulia Arrigoni","date":"14 April 2019","format":false,"excerpt":"The all-round monitoring sums up our latest analysis, which traces the events of a year, 2018, but also the state of a retail channel that, over the past two years, has changed its look.","rel":"","context":"In &quot;GDS Report&quot;","block_context":{"text":"GDS Report","link":"https:\/\/diyandgarden.com\/en\/gds-report\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/02\/gds-report-2018.png?fit=800%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/02\/gds-report-2018.png?fit=800%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/02\/gds-report-2018.png?fit=800%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/02\/gds-report-2018.png?fit=800%2C800&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts\/31194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/comments?post=31194"}],"version-history":[{"count":2,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts\/31194\/revisions"}],"predecessor-version":[{"id":31248,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts\/31194\/revisions\/31248"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/media\/30616"}],"wp:attachment":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/media?parent=31194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/categories?post=31194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/tags?post=31194"},{"taxonomy":"posizione","embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posizione?post=31194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}