{"id":30706,"date":"2019-01-25T18:09:19","date_gmt":"2019-01-25T17:09:19","guid":{"rendered":"https:\/\/diyandgarden.com\/?p=30706"},"modified":"2019-01-25T18:09:51","modified_gmt":"2019-01-25T17:09:51","slug":"ten-diyandgarden-is-now-doubling-up-and-going-international","status":"publish","type":"post","link":"https:\/\/diyandgarden.com\/en\/editorials\/ten-diyandgarden-is-now-doubling-up-and-going-international\/","title":{"rendered":"TEN-DIYandGarden is now doubling up and going international"},"content":{"rendered":"<p>Now three years old, TEN-DIYandGarden, the<strong> web magazine devoted to the Italian DIY, gardening and home improvement<\/strong> market, is now doubling up and going international.<\/p>\n<p><strong>TEN-DIYandGarden International<\/strong>, the English language version of the magazine, stems from a precise requirement of Italian producers in this field, who are clearly and increasingly driven by the desire to win shares of foreign markets.<\/p>\n<p>The English language version, which aims to provide a valuable showcase for this sector, will flank the existing Italian magazine, which already has a good following, <strong>attracting an average of around 18 thousand visits per month, 10% of which already come from other countries<\/strong> (in particular, and in this order, the USA, France and Germany).<\/p>\n<p>The international edition of TEN-DIYandGarden <strong>can be accessed from the Italian web magazine, simply by clicking on the flag<\/strong> allowing you to choose the English language; overseas visitors will also be able to enter the English language version directly.<\/p>\n<p>As a b2b magazine, TEN-DIYandGarden International <strong>aims to familiarise foreign operators with the particular aspects<\/strong>, from both a retail and a production perspective, of <strong>Italy\u2019s DIY and gardening markets<\/strong>, and in particular to inform DIY and gardening retailers.<\/p>\n<p>The articles published in the international version of TEN-DIYandGarden will, in part, <strong>be translated from the weekly updates appearing in the original Italian version<\/strong>, but they will also cater specifically to foreign readers. They will talk about production and distribution, but also about trends and how the Italian consumer is changing and evolving.<\/p>\n<p><strong>Our mission?<\/strong> To help Italian companies develop their international business and make our markets better known.<\/p>\n<p>Globally, <strong>Italy is the fourth largest diy <\/strong><strong>market and it has peculiar characteristics<\/strong>, which in many cases make it quite different from those of other countries. What is more, it boasts a high level of production, both in quality and quantity terms. All in all, it is worth getting to know.<\/p>\n<p>So, why not follow us and find out?<\/p>\n<p>Giulia Arrigoni<br \/>\nChief editor<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now three years old, TEN-DIYandGarden, the web magazine devoted to the Italian DIY, gardening and home improvement market, is now doubling up and going international. The web magazine about Italy\u2019s DIY and gardening markets<\/p>\n","protected":false},"author":4,"featured_media":13715,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"event_place_name":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2708],"tags":[2922,2720,2978],"posizione":[],"class_list":["post-30706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorials","tag-italian-diy-market","tag-italy","tag-ww-diyandgarden-com"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/diyandgarden.com\/wp-content\/uploads\/2016\/01\/ten.diyandgarden.gif","jetpack-related-posts":[{"id":30709,"url":"https:\/\/diyandgarden.com\/editoriali\/ten-diyandgarden-e-diventa-international\/","url_meta":{"origin":30706,"position":0},"title":"TEN \u2013 DIYandGarden diventa international","author":"Giulia Arrigoni","date":"25 January 2019","format":false,"excerpt":"Giunto al terzo anno di vita, TEN \u2013 DIYandGarden, il web magazine dedicato al mercato del bricolage, del giardinaggio e dell\u2019home improvement italiano, raddoppia diventando internazionale. In lingua inglese, TEN parte da una precisa esigenza del mercato della produzione italiana, decisamente sempre di pi\u00f9 orientata a conquistare quote nei mercati\u2026","rel":"","context":"In &quot;Editoriali&quot;","block_context":{"text":"Editoriali","link":"https:\/\/diyandgarden.com\/editoriali\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/visual-international-oriz.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/visual-international-oriz.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/visual-international-oriz.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/visual-international-oriz.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/visual-international-oriz.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/visual-international-oriz.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":30514,"url":"https:\/\/diyandgarden.com\/en\/trends\/gs1-non-food-survey-shows-diy-sector-growth\/","url_meta":{"origin":30706,"position":1},"title":"GS1 Non-Food Survey shows DIY sector growth \u00a0","author":"Giulia Arrigoni","date":"12 January 2019","format":false,"excerpt":"The DIY market grew slightly in 2017, closing the year with a turnover slightly higher (+0.7%) than that recorded in 2016. If the analysis is extended to the past five years (2013-2017), the turnover is definitely up (+1.8%), topping the 12 billion euro.","rel":"","context":"In &quot;Trends&quot;","block_context":{"text":"Trends","link":"https:\/\/diyandgarden.com\/en\/trends\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/GS12018-apertura.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/GS12018-apertura.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/GS12018-apertura.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/GS12018-apertura.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":32361,"url":"https:\/\/diyandgarden.com\/en\/gds-report\/2018-survey-of-diygarden-superstores-the-analysis\/","url_meta":{"origin":30706,"position":2},"title":"2018 survey of DIY&#038;Garden superstores. The analysis.","author":"Giulia Arrigoni","date":"14 April 2019","format":false,"excerpt":"The all-round monitoring sums up our latest analysis, which traces the events of a year, 2018, but also the state of a retail channel that, over the past two years, has changed its look.","rel":"","context":"In &quot;GDS Report&quot;","block_context":{"text":"GDS Report","link":"https:\/\/diyandgarden.com\/en\/gds-report\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/02\/gds-report-2018.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/02\/gds-report-2018.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/02\/gds-report-2018.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/02\/gds-report-2018.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":62457,"url":"https:\/\/diyandgarden.com\/en\/retail\/1-billion-investment-for-bricocenter-leroy-merlin-and-tecnomat\/","url_meta":{"origin":30706,"position":3},"title":"1 billion investment for Bricocenter, Leroy Merlin and Tecnomat","author":"Giulia Arrigoni","date":"24 July 2023","format":false,"excerpt":"A figure that encompasses the period 2023-2030 and will enable the Group's brands to considerably increase the number of stores and reach 10 billion in sales.","rel":"","context":"In &quot;Retail&quot;","block_context":{"text":"Retail","link":"https:\/\/diyandgarden.com\/en\/retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2020\/03\/adeo-logo-A.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2020\/03\/adeo-logo-A.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2020\/03\/adeo-logo-A.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2020\/03\/adeo-logo-A.jpeg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":30520,"url":"https:\/\/diyandgarden.com\/en\/trends\/coop-2018-report-italians-have-their-homes-on-their-minds-furnishing-diy-and-gardens\/","url_meta":{"origin":30706,"position":4},"title":"Coop 2018 report. Italians have their homes on their minds (furnishing, DIY and gardens)","author":"Giulia Arrigoni","date":"12 January 2019","format":false,"excerpt":"Coop 2018 report, forecasts from Nomisma suggest that real estate sales in Italy should total nearly 566,000 this year (a 4.3% increase on 2017), and rise to around 595,000 in 2019.","rel":"","context":"In &quot;Trends&quot;","block_context":{"text":"Trends","link":"https:\/\/diyandgarden.com\/en\/trends\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2018\/10\/rapporto-coop-2018-apertura.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2018\/10\/rapporto-coop-2018-apertura.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2018\/10\/rapporto-coop-2018-apertura.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2018\/10\/rapporto-coop-2018-apertura.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":31200,"url":"https:\/\/diyandgarden.com\/en\/production\/wd-40-relocates-to-italy\/","url_meta":{"origin":30706,"position":5},"title":"WD-40 relocates to Italy","author":"Mauro Milani","date":"22 February 2019","format":false,"excerpt":"WD-40, a major American multi-national has chosen Italy as the new production source for the European market.","rel":"","context":"In &quot;Production&quot;","block_context":{"text":"Production","link":"https:\/\/diyandgarden.com\/en\/production\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/wd-40-tosvar.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/wd-40-tosvar.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/wd-40-tosvar.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/wd-40-tosvar.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts\/30706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/comments?post=30706"}],"version-history":[{"count":0,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts\/30706\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/media\/13715"}],"wp:attachment":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/media?parent=30706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/categories?post=30706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/tags?post=30706"},{"taxonomy":"posizione","embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posizione?post=30706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}