{"id":30706,"date":"2019-01-25T18:09:19","date_gmt":"2019-01-25T17:09:19","guid":{"rendered":"https:\/\/diyandgarden.com\/?p=30706"},"modified":"2019-01-25T18:09:51","modified_gmt":"2019-01-25T17:09:51","slug":"ten-diyandgarden-is-now-doubling-up-and-going-international","status":"publish","type":"post","link":"https:\/\/diyandgarden.com\/en\/editorials\/ten-diyandgarden-is-now-doubling-up-and-going-international\/","title":{"rendered":"TEN-DIYandGarden is now doubling up and going international"},"content":{"rendered":"<p>Now three years old, TEN-DIYandGarden, the<strong> web magazine devoted to the Italian DIY, gardening and home improvement<\/strong> market, is now doubling up and going international.<\/p>\n<p><strong>TEN-DIYandGarden International<\/strong>, the English language version of the magazine, stems from a precise requirement of Italian producers in this field, who are clearly and increasingly driven by the desire to win shares of foreign markets.<\/p>\n<p>The English language version, which aims to provide a valuable showcase for this sector, will flank the existing Italian magazine, which already has a good following, <strong>attracting an average of around 18 thousand visits per month, 10% of which already come from other countries<\/strong> (in particular, and in this order, the USA, France and Germany).<\/p>\n<p>The international edition of TEN-DIYandGarden <strong>can be accessed from the Italian web magazine, simply by clicking on the flag<\/strong> allowing you to choose the English language; overseas visitors will also be able to enter the English language version directly.<\/p>\n<p>As a b2b magazine, TEN-DIYandGarden International <strong>aims to familiarise foreign operators with the particular aspects<\/strong>, from both a retail and a production perspective, of <strong>Italy\u2019s DIY and gardening markets<\/strong>, and in particular to inform DIY and gardening retailers.<\/p>\n<p>The articles published in the international version of TEN-DIYandGarden will, in part, <strong>be translated from the weekly updates appearing in the original Italian version<\/strong>, but they will also cater specifically to foreign readers. They will talk about production and distribution, but also about trends and how the Italian consumer is changing and evolving.<\/p>\n<p><strong>Our mission?<\/strong> To help Italian companies develop their international business and make our markets better known.<\/p>\n<p>Globally, <strong>Italy is the fourth largest diy <\/strong><strong>market and it has peculiar characteristics<\/strong>, which in many cases make it quite different from those of other countries. What is more, it boasts a high level of production, both in quality and quantity terms. All in all, it is worth getting to know.<\/p>\n<p>So, why not follow us and find out?<\/p>\n<p>Giulia Arrigoni<br \/>\nChief editor<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now three years old, TEN-DIYandGarden, the web magazine devoted to the Italian DIY, gardening and home improvement market, is now doubling up and going international. The web magazine about Italy\u2019s DIY and gardening markets<\/p>\n","protected":false},"author":4,"featured_media":13715,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"event_place_name":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2708],"tags":[2922,2720,2978],"posizione":[],"class_list":["post-30706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorials","tag-italian-diy-market","tag-italy","tag-ww-diyandgarden-com"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2016\/01\/ten.diyandgarden.gif?fit=800%2C800&ssl=1","jetpack-related-posts":[{"id":30709,"url":"https:\/\/diyandgarden.com\/editoriali\/ten-diyandgarden-e-diventa-international\/","url_meta":{"origin":30706,"position":0},"title":"TEN \u2013 DIYandGarden diventa international","author":"Giulia Arrigoni","date":"25 January 2019","format":false,"excerpt":"Giunto al terzo anno di vita, TEN \u2013 DIYandGarden, il web magazine dedicato al mercato del bricolage, del giardinaggio e dell\u2019home improvement italiano, raddoppia diventando internazionale. In lingua inglese, TEN parte da una precisa esigenza del mercato della produzione italiana, decisamente sempre di pi\u00f9 orientata a conquistare quote nei mercati\u2026","rel":"","context":"In &quot;Editoriali&quot;","block_context":{"text":"Editoriali","link":"https:\/\/diyandgarden.com\/editoriali\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/visual-international-oriz.jpg?fit=1200%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/visual-international-oriz.jpg?fit=1200%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/visual-international-oriz.jpg?fit=1200%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/visual-international-oriz.jpg?fit=1200%2C600&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/visual-international-oriz.jpg?fit=1200%2C600&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":32361,"url":"https:\/\/diyandgarden.com\/en\/gds-report\/2018-survey-of-diygarden-superstores-the-analysis\/","url_meta":{"origin":30706,"position":1},"title":"2018 survey of DIY&#038;Garden superstores. The analysis.","author":"Giulia Arrigoni","date":"14 April 2019","format":false,"excerpt":"The all-round monitoring sums up our latest analysis, which traces the events of a year, 2018, but also the state of a retail channel that, over the past two years, has changed its look.","rel":"","context":"In &quot;GDS Report&quot;","block_context":{"text":"GDS Report","link":"https:\/\/diyandgarden.com\/en\/gds-report\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/02\/gds-report-2018.png?fit=800%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/02\/gds-report-2018.png?fit=800%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/02\/gds-report-2018.png?fit=800%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/02\/gds-report-2018.png?fit=800%2C800&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":30514,"url":"https:\/\/diyandgarden.com\/en\/trends\/gs1-non-food-survey-shows-diy-sector-growth\/","url_meta":{"origin":30706,"position":2},"title":"GS1 Non-Food Survey shows DIY sector growth \u00a0","author":"Giulia Arrigoni","date":"12 January 2019","format":false,"excerpt":"The DIY market grew slightly in 2017, closing the year with a turnover slightly higher (+0.7%) than that recorded in 2016. If the analysis is extended to the past five years (2013-2017), the turnover is definitely up (+1.8%), topping the 12 billion euro.","rel":"","context":"In &quot;Trends&quot;","block_context":{"text":"Trends","link":"https:\/\/diyandgarden.com\/en\/trends\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/GS12018-apertura.jpg?fit=800%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/GS12018-apertura.jpg?fit=800%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/GS12018-apertura.jpg?fit=800%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/GS12018-apertura.jpg?fit=800%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":30520,"url":"https:\/\/diyandgarden.com\/en\/trends\/coop-2018-report-italians-have-their-homes-on-their-minds-furnishing-diy-and-gardens\/","url_meta":{"origin":30706,"position":3},"title":"Coop 2018 report. Italians have their homes on their minds (furnishing, DIY and gardens)","author":"Giulia Arrigoni","date":"12 January 2019","format":false,"excerpt":"Coop 2018 report, forecasts from Nomisma suggest that real estate sales in Italy should total nearly 566,000 this year (a 4.3% increase on 2017), and rise to around 595,000 in 2019.","rel":"","context":"In &quot;Trends&quot;","block_context":{"text":"Trends","link":"https:\/\/diyandgarden.com\/en\/trends\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2018\/10\/rapporto-coop-2018-apertura.jpg?fit=800%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2018\/10\/rapporto-coop-2018-apertura.jpg?fit=800%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2018\/10\/rapporto-coop-2018-apertura.jpg?fit=800%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2018\/10\/rapporto-coop-2018-apertura.jpg?fit=800%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":30698,"url":"https:\/\/diyandgarden.com\/en\/retail\/brico-io-the-home-center-in-the-city\/","url_meta":{"origin":30706,"position":4},"title":"Brico io, the home center in the city","author":"Giulia Arrigoni","date":"25 January 2019","format":false,"excerpt":"\"The ideal store with the right division between technical and decorative area\" this is the incipit of Paolo Roghi, responsible for the merchandising of Bricoio, during the visit of TEN in Palmanova street, in Milan.","rel":"","context":"In &quot;Retail&quot;","block_context":{"text":"Retail","link":"https:\/\/diyandgarden.com\/en\/retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/BRICOIO-PALMANOVA-APERTURA.jpg?fit=800%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/BRICOIO-PALMANOVA-APERTURA.jpg?fit=800%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/BRICOIO-PALMANOVA-APERTURA.jpg?fit=800%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/BRICOIO-PALMANOVA-APERTURA.jpg?fit=800%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":62457,"url":"https:\/\/diyandgarden.com\/en\/retail\/1-billion-investment-for-bricocenter-leroy-merlin-and-tecnomat\/","url_meta":{"origin":30706,"position":5},"title":"1 billion investment for Bricocenter, Leroy Merlin and Tecnomat","author":"Giulia Arrigoni","date":"24 July 2023","format":false,"excerpt":"A figure that encompasses the period 2023-2030 and will enable the Group's brands to considerably increase the number of stores and reach 10 billion in sales.","rel":"","context":"In &quot;Retail&quot;","block_context":{"text":"Retail","link":"https:\/\/diyandgarden.com\/en\/retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2020\/03\/adeo-logo-A.jpeg?fit=800%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2020\/03\/adeo-logo-A.jpeg?fit=800%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2020\/03\/adeo-logo-A.jpeg?fit=800%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2020\/03\/adeo-logo-A.jpeg?fit=800%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts\/30706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/comments?post=30706"}],"version-history":[{"count":2,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts\/30706\/revisions"}],"predecessor-version":[{"id":30708,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts\/30706\/revisions\/30708"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/media\/13715"}],"wp:attachment":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/media?parent=30706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/categories?post=30706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/tags?post=30706"},{"taxonomy":"posizione","embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posizione?post=30706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}