﻿{"id":30514,"date":"2019-01-12T13:27:18","date_gmt":"2019-01-12T12:27:18","guid":{"rendered":"https:\/\/diyandgarden.com\/?p=30514"},"modified":"2019-01-28T12:16:31","modified_gmt":"2019-01-28T11:16:31","slug":"gs1-non-food-survey-shows-diy-sector-growth","status":"publish","type":"post","link":"https:\/\/diyandgarden.com\/en\/trends\/gs1-non-food-survey-shows-diy-sector-growth\/","title":{"rendered":"GS1 Non-Food Survey shows DIY sector growth \u00a0"},"content":{"rendered":"<p>The DIY market grew slightly in 2017, closing the year with <strong>a turnover slightly higher (+0.7%) than that recorded in 2016<\/strong>. If the analysis is extended to the past five years (2013-2017), the turnover is definitely up <strong>(+1.8%)<\/strong>, topping the 12 billion euro mark, a clear sign of a post-crisis recovery. This is the situation, for the DIY sector, that emerges from the latest Osservatorio Non Food GS1 survey.<\/p>\n<p>\u201cThe figures for last year therefore confirm the positive signs and the upturn already seen in 2015; one of the factors driving the recovery of the sector is the expansion of the modern specialised sales network, which has been renewed in terms of format and services so as to exploit the growing \u201cDo-It-Yourself\u201d culture and its expansion to different customer segments. <strong>The role of the sales assistant continues to be crucial, <\/strong>but it must be supported by new and attractive display solutions designed to help customers identify the items they are looking for\u201d, <strong>explains Marco Cuppini, Research&amp;Communication director at GS1 Italy<\/strong>.<\/p>\n<p>In 2017, the sector \u201c<strong>Gardening, Free Time and Car Accessories<\/strong>\u201d accounted for<strong> 51.1% of the sector\u2019s total sales<\/strong>, managing to secure just over 2 percent points more than \u201cBuilding and DIY\u201d, which accounted for 48.9%.<\/p>\n<p><strong>Specialised stores once again proved to be the main channel for DIY purchases <\/strong>(i.e. related to the plumbing, building, hardware, carpentry, gardening sectors, and so on) in 2017,, even though their market share (64.0%) was slightly down on the previous year (\u22120.7%), as was their turnover (\u22120.5%).<\/p>\n<p>\u201cThe strength of this channel \u2013 Cuppini goes on \u2013 in addition to the breadth and depth of the range, is that these outlets have <strong>dedicated staff who receive excellent product training<\/strong>, and can therefore help and support consumers throughout the purchasing process\u201d.<\/p>\n<p>Despite this, specialised stores are the only channel within the DIY sector found to be shrinking. Instead, <strong>specialised superstore chains are growing, last year once again recording increases in both their market share <\/strong>(<strong>up from 27.5% in 2016 to 27.8% in 2017<\/strong>) and their turnover (+2.0%).<\/p>\n<p>This channel, whose network is growing all the time (there are currently around 800 outlets), have a number of specific strengths: <strong>impactful settings, displays organised to facilitate purchasing, <\/strong><strong>effective communication, rational and orderly layouts by product category, and targeted promotions<\/strong>.<\/p>\n<p>Improving the shopping experience by enriching the range of services according to a cross-channel logic. \u201cThis is the direction in which several DIY brands are now moving in order to reach a broader and more composite user target, which includes <strong>millennials and women<\/strong>, currently two of the categories <strong>least satisfied by the DIY shopping experience<\/strong>\u201d says Marco Cuppini.<\/p>\n<p>Conversely, in 2017, <strong>food superstore chains<\/strong> recorded the greatest growth in turnover (+5.6%) and in market share, which increased by <strong>almost half a percent point to over 8%<\/strong>. A <strong>longer-term analysis<\/strong> of the sector\u2019s performance<strong>, however, revealed a <\/strong><strong>decline (7.2%<\/strong>), indicating that in reality the recovery has yet to materialise.<\/p>\n<h2>Gardening, Free Time and Car Accessories<\/h2>\n<p>Analysis of the macro-segment \u201c<strong>Gardening, Free Time and Car Accessories<\/strong>\u201d revealed that sales were up on the 2016 figure (+1.9%). This is a continuation of the positive trend recorded in the last few surveys (which show a <strong>6.0% increase in turnover over the past five years<\/strong>).<\/p>\n<p>In 2017, <strong>the car market, too, grew once again<\/strong> in comparison with the previous year, thanks to a recovery of consumers\u2019 income levels and promotions implemented by manufacturers and dealers, especially in the first half year. This trend had a positive impact on the car accessories segment, which after several stagnant years is starting to look much more lively again.<\/p>\n<p><strong>According to the 2017 figures, specialised stores <\/strong>(garden centres and repair shops) were once again the undisputed market leaders, taking a 77.8% share (0.6% less than in 2016) and recording an almost stable turnover (\u22120.1%).<\/p>\n<p>Specifically, <strong>the formats recording the best performances,<\/strong> in terms of network expansion, included agri gardens and garden centres. This is a reflection of today\u2019s growing \u201cgreen culture\u201d, which naturally finds expression in development of urban kitchen gardens.<\/p>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30516\" data-permalink=\"https:\/\/diyandgarden.com\/en\/trends\/gs1-non-food-survey-shows-diy-sector-growth\/attachment\/gs1a-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/gs1a-1.jpg?fit=1281%2C811&amp;ssl=1\" data-orig-size=\"1281,811\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"gs1a\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/gs1a-1.jpg?fit=800%2C506&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/gs1a-1.jpg?fit=284%2C180&amp;ssl=1\" class=\"alignnone size-full wp-image-30516\" src=\"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/gs1a-1.jpg?resize=1281%2C811&#038;ssl=1\" alt=\"\" width=\"1281\" height=\"811\" srcset=\"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/gs1a-1.jpg?w=1281&amp;ssl=1 1281w, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/gs1a-1.jpg?resize=800%2C506&amp;ssl=1 800w, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/gs1a-1.jpg?resize=284%2C180&amp;ssl=1 284w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30517\" data-permalink=\"https:\/\/diyandgarden.com\/en\/trends\/gs1-non-food-survey-shows-diy-sector-growth\/attachment\/gs1b-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/gs1b-1.png?fit=1546%2C968&amp;ssl=1\" data-orig-size=\"1546,968\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"gs1b\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/gs1b-1.png?fit=800%2C501&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/gs1b-1.png?fit=287%2C180&amp;ssl=1\" class=\"alignnone size-full wp-image-30517\" src=\"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/gs1b-1.png?resize=1546%2C968&#038;ssl=1\" alt=\"\" width=\"1546\" height=\"968\" srcset=\"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/gs1b-1.png?w=1546&amp;ssl=1 1546w, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/gs1b-1.png?resize=800%2C501&amp;ssl=1 800w, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/gs1b-1.png?resize=287%2C180&amp;ssl=1 287w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"30518\" data-permalink=\"https:\/\/diyandgarden.com\/en\/trends\/gs1-non-food-survey-shows-diy-sector-growth\/attachment\/gs1c-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/gs1c-1.jpg?fit=1710%2C648&amp;ssl=1\" data-orig-size=\"1710,648\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"gs1c\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/gs1c-1.jpg?fit=800%2C303&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/gs1c-1.jpg?fit=475%2C180&amp;ssl=1\" class=\"alignnone size-full wp-image-30518\" src=\"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/gs1c-1.jpg?resize=1710%2C648&#038;ssl=1\" alt=\"\" width=\"1710\" height=\"648\" srcset=\"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/gs1c-1.jpg?w=1710&amp;ssl=1 1710w, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/gs1c-1.jpg?resize=800%2C303&amp;ssl=1 800w, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/gs1c-1.jpg?resize=475%2C180&amp;ssl=1 475w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The DIY market grew slightly in 2017, closing the year with a turnover slightly higher (+0.7%) than that recorded in 2016. If the analysis is extended to the past five years (2013-2017), the turnover is definitely up (+1.8%), topping the 12 billion euro.<\/p>\n","protected":false},"author":4,"featured_media":30515,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"event_place_name":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2711],"tags":[37,2287,2921,2922,2898],"posizione":[],"class_list":["post-30514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","tag-diy","tag-gs1","tag-indicod","tag-italian-diy-market","tag-italian-diyers"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/GS12018-apertura.jpg?fit=800%2C400&ssl=1","jetpack-related-posts":[{"id":32361,"url":"https:\/\/diyandgarden.com\/en\/gds-report\/2018-survey-of-diygarden-superstores-the-analysis\/","url_meta":{"origin":30514,"position":0},"title":"2018 survey of DIY&#038;Garden superstores. The analysis.","author":"Giulia Arrigoni","date":"14 April 2019","format":false,"excerpt":"The all-round monitoring sums up our latest analysis, which traces the events of a year, 2018, but also the state of a retail channel that, over the past two years, has changed its look.","rel":"","context":"In &quot;GDS Report&quot;","block_context":{"text":"GDS Report","link":"https:\/\/diyandgarden.com\/en\/gds-report\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/02\/gds-report-2018.png?fit=800%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/02\/gds-report-2018.png?fit=800%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/02\/gds-report-2018.png?fit=800%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/02\/gds-report-2018.png?fit=800%2C800&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":30702,"url":"https:\/\/diyandgarden.com\/en\/trends\/deloitte-11-diy-retailers-in-the-top-250\/","url_meta":{"origin":30514,"position":1},"title":"Deloitte, 11 DIY retailers in the Top 250","author":"Giulia Arrigoni","date":"25 January 2019","format":false,"excerpt":"Global Powers of Retailing, produced by Deloitte, is an annual publication that identifies the world\u2019s 250 largest retailers on the basis of publicly available data. The latest edition, the 22nd, refers to the fiscal year 2017, and the analysis of the various retailers\u2019 performances takes into account all the areas\u2026","rel":"","context":"In &quot;Trends&quot;","block_context":{"text":"Trends","link":"https:\/\/diyandgarden.com\/en\/trends\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/deloitte-apertura.jpg?fit=800%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/deloitte-apertura.jpg?fit=800%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/deloitte-apertura.jpg?fit=800%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/deloitte-apertura.jpg?fit=800%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":31192,"url":"https:\/\/diyandgarden.com\/en\/retail\/diy-superstores-the-competitive-data-analysis-of-financial-statements\/","url_meta":{"origin":30514,"position":2},"title":"DIY superstores: the Competitive Data analysis of financial statements","author":"Giulia Arrigoni","date":"22 February 2019","format":false,"excerpt":"Competitive Data has carried out, as it does every year, an analysis of the financial statements of the top 172 DIY retailers.","rel":"","context":"In &quot;Retail&quot;","block_context":{"text":"Retail","link":"https:\/\/diyandgarden.com\/en\/retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2017\/05\/fededistribuzione.jpg?fit=800%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2017\/05\/fededistribuzione.jpg?fit=800%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2017\/05\/fededistribuzione.jpg?fit=800%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2017\/05\/fededistribuzione.jpg?fit=800%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":30624,"url":"https:\/\/diyandgarden.com\/en\/production\/2019-stihl-breaks-into-the-gardening-sector\/","url_meta":{"origin":30514,"position":3},"title":"2019, STIHL breaks into the gardening sector","author":"Giulia Arrigoni","date":"22 January 2019","format":false,"excerpt":"The STIHL Group, from January 2019, is offering the market a complete range of gardening products, exclusively under the STIHL brand. The new STIHL gardening products are already on sale, and they range from shredders to motor-hoes, lawn aerators and garden tractors.","rel":"","context":"In &quot;Production&quot;","block_context":{"text":"Production","link":"https:\/\/diyandgarden.com\/en\/production\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/sthil-giardinaggio.jpg?fit=800%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/sthil-giardinaggio.jpg?fit=800%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/sthil-giardinaggio.jpg?fit=800%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/sthil-giardinaggio.jpg?fit=800%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":30512,"url":"https:\/\/diyandgarden.com\/en\/trends\/multichannel-shopping-survey-44-of-italians-shop-online\/","url_meta":{"origin":30514,"position":4},"title":"Multichannel shopping survey. 44% of Italians shop online","author":"Barbara Tomasi","date":"12 January 2019","format":false,"excerpt":"The Osservatorio Multicanalit\u00e0 survey, conducted by the School of Management at Milan\u2019s Polytechnic University in cooperation with Nielsen, is back again this year.","rel":"","context":"In &quot;Trends&quot;","block_context":{"text":"Trends","link":"https:\/\/diyandgarden.com\/en\/trends\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2018\/10\/multicanalita%CC%80-2018-apertura.jpg?fit=800%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2018\/10\/multicanalita%CC%80-2018-apertura.jpg?fit=800%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2018\/10\/multicanalita%CC%80-2018-apertura.jpg?fit=800%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2018\/10\/multicanalita%CC%80-2018-apertura.jpg?fit=800%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":30520,"url":"https:\/\/diyandgarden.com\/en\/trends\/coop-2018-report-italians-have-their-homes-on-their-minds-furnishing-diy-and-gardens\/","url_meta":{"origin":30514,"position":5},"title":"Coop 2018 report. Italians have their homes on their minds (furnishing, DIY and gardens)","author":"Giulia Arrigoni","date":"12 January 2019","format":false,"excerpt":"Coop 2018 report, forecasts from Nomisma suggest that real estate sales in Italy should total nearly 566,000 this year (a 4.3% increase on 2017), and rise to around 595,000 in 2019.","rel":"","context":"In &quot;Trends&quot;","block_context":{"text":"Trends","link":"https:\/\/diyandgarden.com\/en\/trends\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2018\/10\/rapporto-coop-2018-apertura.jpg?fit=800%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2018\/10\/rapporto-coop-2018-apertura.jpg?fit=800%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2018\/10\/rapporto-coop-2018-apertura.jpg?fit=800%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2018\/10\/rapporto-coop-2018-apertura.jpg?fit=800%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts\/30514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/comments?post=30514"}],"version-history":[{"count":1,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts\/30514\/revisions"}],"predecessor-version":[{"id":30519,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts\/30514\/revisions\/30519"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/media\/30515"}],"wp:attachment":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/media?parent=30514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/categories?post=30514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/tags?post=30514"},{"taxonomy":"posizione","embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posizione?post=30514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}