{"id":30163,"date":"2019-01-05T15:08:38","date_gmt":"2019-01-05T14:08:38","guid":{"rendered":"https:\/\/diyandgarden.com\/?p=30163"},"modified":"2019-02-05T08:29:17","modified_gmt":"2019-02-05T07:29:17","slug":"san-marco-and-the-ideal-store-with-augmented-reality-and-talking-shelves","status":"publish","type":"post","link":"https:\/\/diyandgarden.com\/en\/production\/san-marco-and-the-ideal-store-with-augmented-reality-and-talking-shelves\/","title":{"rendered":"San Marco and the ideal store, with augmented reality and talking shelves"},"content":{"rendered":"

Customised walls and the choice of colour tones for your entire home comes from the screen of your smartphone. All it takes is a simple click<\/strong> to renovate your rooms <\/strong>and find the ideal combinations<\/strong>: all this thanks to the augmented reality<\/strong> made available in the stores of Colorificio San Marco<\/strong>.<\/p>\n

This is what you will find in the \u201cNegozio Ideale San Marco<\/strong>\u201d, a new display concept that combines personalised and shared technology\u00a0<\/strong>to help end customers choose the product best suited to their needs.<\/p>\n

The application for augmented reality, available from July<\/strong>, makes it possible to view the specific tag<\/strong> for an interior in the store, to see what it looks like in a 3D home<\/strong> on your smartphone, to select which rooms to renovate, and to receive suggestions for products and colour combinations.<\/p>\n

The space is developed based on three key concepts<\/strong>. The Colour Wall, <\/strong>an area where customers get a hands-on experience of 300 different colour tones<\/strong> and can get a sample of the chosen paint to try directly at home.<\/p>\n

In the heart of the display area in a professional advice area,<\/strong> a large interactive table<\/strong> conveys the retailer’s personalized recommendations<\/strong> based on specific requests and needs with information that appears on the integrated touch screen.<\/p>\n

A final key element of the project are the talking shelves<\/strong>, designed to provide essential purchase information to the final consumer. In the front of every shelf are explanatory panels<\/strong> and graphics<\/strong> that provide the main features of each category,<\/strong> the specific applications<\/strong> typical of a \u201ccycle\u201d of a number of products, as a result enabling the customer to get a hands-on experience of the differences<\/strong> between various finishes or textures.<\/p>\n

The retailer gets a complete service<\/strong>, and thanks to the modular or fitted room proposal<\/strong>, and a personalised and optimised study of the space is provided.<\/p>\n

By the end of 2018 at least twenty new points of sale will be inaugurated<\/strong> which will be part of the Negozio Ideale San Marco project.<\/p>\n

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