In view of the latest articles read, about the revival of Mercato Uno, (including Corriere della Sera of November 15 last year) – we remember purchased from the Maltese Shernon Holdin srl and of which we have already written – or a prospect of doubling the turnover to 550 million euro in 2022, thanks to the “transformation of the stores in the experience store and the enhancement of e-commerce”, I decided to make a jump to the nearest point of sale, that of Pavia.<\/p>\n
Inside the store, it must be said that, the area dedicated to the furnishing exhibition was in order, while much more than “work in progress” that dedicated to commodity products from linear, including DIY. All in all, in short, considering the physiological times of the change of ownership and, therefore, of travel.<\/p>\n
I found the surprise (and listened to by radio in the store) in reading the current competition, which sees the presence of Brico io as a partner. Specifically, the DIY brand participates by giving away 50 screwers with a Brikstein brand case and 200 vouchers worth 40 euros.<\/p>\n
Is this the beginning of a new collaboration between the CEO company Valdero Rigoni and the brico banner of the AD Danilo Villa? Or simply a commercial operation concluded on the basis of opportunities and mutual knowledge?<\/p>\n
In the first case it would be a possibility that, in my view, could prove right and profitable for both: expand the turnover for Brico io and entrust a complex and articulated merchandise to a specialist, taking away the thought, for Mercatone One who has the challenging task of raising a difficult situation.<\/p>\n
waiting for official statements (requests and for which we are still waiting), to the experts the hypotheses and the reflections of the case.<\/p>\n","protected":false},"excerpt":{"rendered":"
Is this the beginning of a new collaboration between the CEO company Valdero Rigoni and the brico banner of the AD Danilo Villa? Or simply a commercial operation concluded on the basis of opportunities and mutual knowledge?<\/p>\n","protected":false},"author":6,"featured_media":29939,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"event_place_name":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2708],"tags":[2819,2820],"posizione":[],"class_list":["post-29938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorials","tag-brico-io-en","tag-bricolage"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/diyandgarden.com\/wp-content\/uploads\/2018\/11\/mercatone-uno-brico-io-apertura.jpg","jetpack-related-posts":[{"id":30698,"url":"https:\/\/diyandgarden.com\/en\/retail\/brico-io-the-home-center-in-the-city\/","url_meta":{"origin":29938,"position":0},"title":"Brico io, the home center in the city","author":"Giulia Arrigoni","date":"25 January 2019","format":false,"excerpt":"\"The ideal store with the right division between technical and decorative area\" this is the incipit of Paolo Roghi, responsible for the merchandising of Bricoio, during the visit of TEN in Palmanova street, in Milan.","rel":"","context":"In "Retail"","block_context":{"text":"Retail","link":"https:\/\/diyandgarden.com\/en\/retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/BRICOIO-PALMANOVA-APERTURA.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/BRICOIO-PALMANOVA-APERTURA.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/BRICOIO-PALMANOVA-APERTURA.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/BRICOIO-PALMANOVA-APERTURA.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":31187,"url":"https:\/\/diyandgarden.com\/en\/retail\/dr-brico-a-new-diy-centre-with-evoluzione-brico\/","url_meta":{"origin":29938,"position":1},"title":"Dr Brico, a new DIY centre (with Evoluzione Brico)","author":"Giulia Arrigoni","date":"22 February 2019","format":false,"excerpt":"The opening of a new DIY centre named Dr Brico is scheduled for the 19th December of this year.","rel":"","context":"In "Retail"","block_context":{"text":"Retail","link":"https:\/\/diyandgarden.com\/en\/retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2018\/12\/dr-brico-apertura.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2018\/12\/dr-brico-apertura.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2018\/12\/dr-brico-apertura.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2018\/12\/dr-brico-apertura.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":74667,"url":"https:\/\/diyandgarden.com\/en\/gds-report\/gds-brico-home-improvement-monitoring-june-2024\/","url_meta":{"origin":29938,"position":2},"title":"GDS Brico\/Home Improvement Monitoring June 2024","author":"Giulia Arrigoni","date":"30 July 2024","format":false,"excerpt":"After the \"revolution\" of 2023 with the decrease of the GDS network dedicated to Home Improvement, with a decrease of as many as 31 stores, this first half of 2024 again registers a positive sign.","rel":"","context":"In "GDS Report"","block_context":{"text":"GDS Report","link":"https:\/\/diyandgarden.com\/en\/gds-report\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2024\/07\/header-quad-1-jpg.webp?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":69553,"url":"https:\/\/diyandgarden.com\/en\/retail\/bricocenter-an-all-new-store-in-forli-the-visit\/","url_meta":{"origin":29938,"position":3},"title":"Bricocenter, an all-new store in Forli. The visit","author":"Giulia Arrigoni","date":"14 December 2023","format":false,"excerpt":"This is not just a re-building but the move from the historic store located on Viale Vittorio Veneto Street to the brand new \"Form\u00ec\" shopping center in Pieve dell'Acquedotto.","rel":"","context":"In "Retail"","block_context":{"text":"Retail","link":"https:\/\/diyandgarden.com\/en\/retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/12\/GIANCARLO-MOTTA-BRICOCENTER-A.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/12\/GIANCARLO-MOTTA-BRICOCENTER-A.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/12\/GIANCARLO-MOTTA-BRICOCENTER-A.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/12\/GIANCARLO-MOTTA-BRICOCENTER-A.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":71845,"url":"https:\/\/diyandgarden.com\/en\/retail\/obi-opens-in-la-spezia-and-voices-new-course\/","url_meta":{"origin":29938,"position":4},"title":"OBI opens in La Spezia and voices new course","author":"Giulia Arrigoni","date":"15 March 2024","format":false,"excerpt":"The sign's 57th store opens today, March 1. More than 6,000 sq. m. of exhibition space and a large portion dedicated to the garden and outdoor division. Statements from the president, Paolo Alemagna.","rel":"","context":"In "Retail"","block_context":{"text":"Retail","link":"https:\/\/diyandgarden.com\/en\/retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2024\/03\/OBI-LA-SPEZIA-A.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2024\/03\/OBI-LA-SPEZIA-A.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2024\/03\/OBI-LA-SPEZIA-A.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2024\/03\/OBI-LA-SPEZIA-A.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":30217,"url":"https:\/\/diyandgarden.com\/en\/retail\/mondobrico-opening-in-alessandria\/","url_meta":{"origin":29938,"position":5},"title":"Mondobrico opening in Alessandria","author":"Giulia Arrigoni","date":"10 January 2019","format":false,"excerpt":"Inaugurated on 12 September, the seventh Mondobrico store is situated in a completely new setting; equally new is also the Retail Park Alessandria, located on the busy via Marengo.","rel":"","context":"In "Retail"","block_context":{"text":"Retail","link":"https:\/\/diyandgarden.com\/en\/retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/mondobrico-pavia-apertura.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/mondobrico-pavia-apertura.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/mondobrico-pavia-apertura.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/mondobrico-pavia-apertura.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts\/29938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/comments?post=29938"}],"version-history":[{"count":0,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts\/29938\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/media\/29939"}],"wp:attachment":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/media?parent=29938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/categories?post=29938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/tags?post=29938"},{"taxonomy":"posizione","embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posizione?post=29938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}