In view of the latest articles read, about the revival of Mercato Uno, (including Corriere della Sera of November 15 last year) – we remember purchased from the Maltese Shernon Holdin srl and of which we have already written – or a prospect of doubling the turnover to 550 million euro in 2022, thanks to the “transformation of the stores in the experience store and the enhancement of e-commerce”, I decided to make a jump to the nearest point of sale, that of Pavia.<\/p>\n
Inside the store, it must be said that, the area dedicated to the furnishing exhibition was in order, while much more than “work in progress” that dedicated to commodity products from linear, including DIY. All in all, in short, considering the physiological times of the change of ownership and, therefore, of travel.<\/p>\n
I found the surprise (and listened to by radio in the store) in reading the current competition, which sees the presence of Brico io as a partner. Specifically, the DIY brand participates by giving away 50 screwers with a Brikstein brand case and 200 vouchers worth 40 euros.<\/p>\n
Is this the beginning of a new collaboration between the CEO company Valdero Rigoni and the brico banner of the AD Danilo Villa? Or simply a commercial operation concluded on the basis of opportunities and mutual knowledge?<\/p>\n
In the first case it would be a possibility that, in my view, could prove right and profitable for both: expand the turnover for Brico io and entrust a complex and articulated merchandise to a specialist, taking away the thought, for Mercatone One who has the challenging task of raising a difficult situation.<\/p>\n
waiting for official statements (requests and for which we are still waiting), to the experts the hypotheses and the reflections of the case.<\/p>\n","protected":false},"excerpt":{"rendered":"
Is this the beginning of a new collaboration between the CEO company Valdero Rigoni and the brico banner of the AD Danilo Villa? Or simply a commercial operation concluded on the basis of opportunities and mutual knowledge?<\/p>\n","protected":false},"author":6,"featured_media":29939,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"event_place_name":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2708],"tags":[2819,2820],"posizione":[],"class_list":["post-29938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorials","tag-brico-io-en","tag-bricolage"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/diyandgarden.com\/wp-content\/uploads\/2018\/11\/mercatone-uno-brico-io-apertura.jpg","jetpack-related-posts":[{"id":30227,"url":"https:\/\/diyandgarden.com\/en\/communication\/with-brico-io-at-the-italian-grand-prix\/","url_meta":{"origin":29938,"position":0},"title":"With Brico io at the Italian Grand Prix","author":"Giulia Arrigoni","date":"10 January 2019","format":false,"excerpt":"Two hundred lucky customers had the possibility to get access to the Monza Circuit, in order to attend the Formula 1 Grand Prix which took place last September.","rel":"","context":"In "Communication"","block_context":{"text":"Communication","link":"https:\/\/diyandgarden.com\/en\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":30698,"url":"https:\/\/diyandgarden.com\/en\/retail\/brico-io-the-home-center-in-the-city\/","url_meta":{"origin":29938,"position":1},"title":"Brico io, the home center in the city","author":"Giulia Arrigoni","date":"25 January 2019","format":false,"excerpt":"\"The ideal store with the right division between technical and decorative area\" this is the incipit of Paolo Roghi, responsible for the merchandising of Bricoio, during the visit of TEN in Palmanova street, in Milan.","rel":"","context":"In "Retail"","block_context":{"text":"Retail","link":"https:\/\/diyandgarden.com\/en\/retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/BRICOIO-PALMANOVA-APERTURA.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/BRICOIO-PALMANOVA-APERTURA.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/BRICOIO-PALMANOVA-APERTURA.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/BRICOIO-PALMANOVA-APERTURA.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":32365,"url":"https:\/\/diyandgarden.com\/en\/retail\/roberto-fadda-confirmed-at-the-helm-of-sistema\/","url_meta":{"origin":29938,"position":2},"title":"Roberto Fadda confirmed at the helm of Sistema","author":"Redazione","date":"14 April 2019","format":false,"excerpt":"The Ordinary General Meeting of shareholders for SISTEMA Rete Imprese Bricolage, held on 19 February, has confirmed Roberto Fadda for the position of president.","rel":"","context":"In "Retail"","block_context":{"text":"Retail","link":"https:\/\/diyandgarden.com\/en\/retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/02\/ROBERTO-FADDA-SISTEMA.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/02\/ROBERTO-FADDA-SISTEMA.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/02\/ROBERTO-FADDA-SISTEMA.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/02\/ROBERTO-FADDA-SISTEMA.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":63422,"url":"https:\/\/diyandgarden.com\/en\/retail\/micaela-cappello-new-entry-in-brico-io\/","url_meta":{"origin":29938,"position":3},"title":"Micaela Cappello, new entry in Brico io.","author":"Giulia Arrigoni","date":"24 September 2023","format":false,"excerpt":"He joined the sign just under two months ago. She is Brico io's new Purchasing and Marketing manager, whom we met at the House in the Fall event.","rel":"","context":"In "Retail"","block_context":{"text":"Retail","link":"https:\/\/diyandgarden.com\/en\/retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/07\/micaela-cappello-brico-io.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/07\/micaela-cappello-brico-io.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/07\/micaela-cappello-brico-io.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/07\/micaela-cappello-brico-io.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":30628,"url":"https:\/\/diyandgarden.com\/en\/retail\/brico-io-opens-in-milan\/","url_meta":{"origin":29938,"position":4},"title":"Brico io opens in Milan","author":"Giulia Arrigoni","date":"22 January 2019","format":false,"excerpt":"The first new Brico io\u00a0outlet to open in Milan in 2019 is due to have its official inauguration on 16 January. The new outlet, located at the corner between via Benadir and via Palmanova, covers a surface area of\u00a01,700 square metres.","rel":"","context":"In "Retail"","block_context":{"text":"Retail","link":"https:\/\/diyandgarden.com\/en\/retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/brico-io-palmanova-mi.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/brico-io-palmanova-mi.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/brico-io-palmanova-mi.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2019\/01\/brico-io-palmanova-mi.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":71863,"url":"https:\/\/diyandgarden.com\/en\/gds-report\/gds-brico-home-improvement-monitoring-december-2023\/","url_meta":{"origin":29938,"position":5},"title":"Italians retailers DIY&Garden, Home Improvement Monitoring December 2023","author":"Giulia Arrigoni","date":"15 March 2024","format":false,"excerpt":"The year 2023 is confirmed as the year of Gds Brico&Garden's network downsizing, with the change from just under 800 stores - 797 to be exact - to 766 as of December 31, 2023.","rel":"","context":"In "GDS Report"","block_context":{"text":"GDS Report","link":"https:\/\/diyandgarden.com\/en\/gds-report\/"},"img":{"alt_text":"Report GDS brico&garden giugno 2023","src":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/07\/header.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/07\/header.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/07\/header.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/07\/header.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/diyandgarden.com\/wp-content\/uploads\/2023\/07\/header.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts\/29938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/comments?post=29938"}],"version-history":[{"count":3,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts\/29938\/revisions"}],"predecessor-version":[{"id":30720,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posts\/29938\/revisions\/30720"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/media\/29939"}],"wp:attachment":[{"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/media?parent=29938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/categories?post=29938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/tags?post=29938"},{"taxonomy":"posizione","embeddable":true,"href":"https:\/\/diyandgarden.com\/en\/wp-json\/wp\/v2\/posizione?post=29938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}